Social Media Manager

Location: Durham, NC, in-person role

Department: Marketing, Full time - Salaried

Reports To: Director of Marketing or Head of Brand

About Carpe

Carpe is the next generation of sweat care. We’re reimagining the antiperspirant industry by creating science-backed, effective products that make sweat irrelevant. Founded by two sweaty guys, Carpe has grown into a thriving DTC brand with millions of loyal customers shopping through Amazon and our website. Our culture is fast-paced, data-driven, and deeply customer-obsessed—and we’re just getting started.

Role Overview

We’re looking for a creative, fearless, and highly organized Social Media Manager to lead Carpe’s organic presence across Instagram and TikTok. You’ll be a hands-on content producer and strategist who thrives on jumping into trends, building community, and turning scrolls into superfans.

This role is ideal for someone who’s just as comfortable filming short-form content as they are managing a content calendar or engaging in comment threads. You’ll collaborate across teams (marketing, ecommerce, CX) to ensure a unified and compelling brand presence that supports retention, brand loyalty, and acquisition.

What You’ll Do

·      Support the creative team during ad shoots—helping with prep, organization, and execution to ensure smooth production

·      Maintain a flexible schedule to accommodate spontaneous opportunities—such as late-night shoots or last-minute travel (e.g., NYC trips for content capture)

·      Be regularly in front of the camera, contributing to both organic social content and performance ad campaigns alongside the creative team

·      Develop and execute a social media content strategy across Instagram, TikTok, and other emerging platforms

·      Create and edit high-performing organic content—from daily TikToks to IG Reels, story graphics, memes, and UGC compilations

·      Own the content calendar, balancing product drops, brand moments, and reactive content tied to trends and cultural moments

·      Monitor comments and DMs, escalating customer issues and ensuring Carpe’s voice shows up consistently

·      Partner with Customer Experience to translate social feedback into actionable insights and improve retention

·      Collaborate with eCommerce and Marketing to align messaging around promotions, launches, and evergreen campaigns

·      Track key KPIs (engagement, growth, content performance) and optimize based on weekly learnings

Who You Are

·      2–4+ years of experience running social for a DTC or CPG brand

·      Strong creator instincts with a bias toward video-first content (TikTok, Reels, Shorts)

·      Able to self-produce short-form video and graphics (using CapCut, InShot, Canva, or similar tools)

·      Comfortable with rapid iteration, creative risk-taking, and wearing many hats

·      Strong communicator with excellent writing and visual storytelling chops

·      Organized and data-literate—you understand how social ladders up to performance

·      A culture sponge who stays tapped into internet trends and platform updates

Bonus If You Have

·      Experience working with a CX team to improve sentiment and support responses

·      Familiarity with light paid social boosting

·      A love of testing and iterating based on real-time engagement metrics

·      Experience working in a fast-paced, direct-to-consumer eCommerce environment

What You’ll Get

·      Competitive salary based on experience

·      Health, vision, and dental coverage

·      Flexible PTO

·      A front-row seat to the growth of one of the most disruptive brands in body care

THE ONLY WAY TO APPLY: 

Write a non-GPT paragraph about why you’re interested in this role and why you think you’d be a good fit. 

Email jess@mycarpe.com with the paragraph referenced above in the body of the email with your resume attached as a PDF.