Social Media Manager

Social Media Manager – Global Expansion | Dubai, UAE

Kayzin Talent Partner is representing a leading wellness and lifestyle powerhouse — one of the region’s most followed brands with a combined audience of over 1 million followers .

As the company prepares for an exciting international expansion across the UAE, Saudi

Arabia, and the UK in 2026 , we are seeking an exceptional Social Media Manager to lead the launch and growth of their new international social channels in English.

This is a pivotal opportunity for a proven social media professional with experience managing large-scale audiences and building influential brand communities.

Role Overview

The Social Media Manager will be responsible for developing and executing the brand’s global social strategy, managing daily content creation, and driving engagement across platforms including Instagram, TikTok, and YouTube .

Working closely with the in-house creative, performance, and influencer teams, this individual will oversee all aspects of social content — from ideation to execution — ensuring consistent brand voice, creativity, and measurable impact.

Key Responsibilities

• Develop and execute global social media strategies for expansion into the UAE, KSA, and UK markets.
• Manage daily content publishing across key platforms (Instagram, TikTok, YouTube, and others).
• Create and brief visually striking campaigns, short-form videos, and influencer collaborations.
• Analyse insights and performance data to continuously improve engagement and reach.
• Maintain a consistent global brand identity while adapting content to local market trends.
• Collaborate with internal teams to align social strategy with marketing and commercial goals.

Candidate Profile

• 4–6 years’ experience managing social media for consumer brands (beauty, lifestyle, wellness, or fashion).
• Proven success running channels with hundreds of thousands to millions of followers .
• Deep understanding of social storytelling, digital trends, and engagement tactics.
• Highly creative, analytical, and experienced in managing high-performance content ecosystems.
• Fluency in English is essential; Arabic is a strong advantage , particularly for creating subtitled content for ads and localised campaigns.
• This role is office-based , and you will be required to be in the office during working hours.
• Direct brand-side experience is required — agency backgrounds will not be considered.

This is an exciting opportunity to join a social media-driven brand at the forefront of wellness and lifestyle innovation. The successful candidate will play a leading role in shaping the company’s global social presence from the ground up and driving the next phase of international growth.

Location: Dubai, UAE

Salary: Competitive, based on experience