Social Media Manager

Job Summary:

The Social Media Manager will oversee our social media presence and drive audience engagement, brand awareness, and lead generation across all major platforms. The ideal candidate is a digital-savvy communicator who can craft compelling content, analyze trends, and manage our social media strategy to support business goals.

Duties/Responsibilities:

• Develop and execute a social media strategy across platforms (e.g., Instagram, LinkedIn, Facebook, X/Twitter, TikTok, YouTube).
• Create, schedule, and publish engaging content (graphics, videos, text) in line with brand voice and objectives.
• Manage social media calendars and ensure timely posting and consistency.
• Monitor, moderate, and respond to audience comments and messages in a timely and authentic manner.
• Track and analyze KPIs such as reach, engagement, conversions, and follower growth.
• Report on performance metrics and adjust strategies based on insights.
• Collaborate with marketing, design, product, and Eccom teams to align messaging.
• Stay updated on platform trends, algorithm changes, and social media best practices.
• Coordinate influencer partnerships, paid campaigns, and user-generated content initiatives when applicable.

Other duties assigned:
Assist with marketing tasks and other duties as needed to ensure the smooth operation of the marketing department.

Required Skills/Abilities:

• Excellent organizational and time-management skills.
• Strong leadership abilities and experience managing a team.
• Ability to manage multiple projects and tasks simultaneously.
• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms and their respective audiences.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, Later).
• Proficient in content creation tools (e.g., Canva, Adobe Creative Suite).
• Excellent copywriting and communication skills.
• Analytical mindset with experience in tracking performance and generating reports.
• Ability to multitask and work independently in a fast-paced environment.

Excellent problem-solving and decision-making ability.

• Strong communication and interpersonal skills.
• Strong communication and interpersonal skills to interact effectively with stakeholders and vendors.
• Problem-solving and decision-making abilities.

Education and Experience:

• Degree in Marketing, Communications, or related field preferred or equivalent experience.
• Experience with paid social media advertising (Meta Ads, TikTok Ads, etc.).
• Video editing or basic design experience.
• Knowledge of SEO and content marketing principles.

Physical Requirements:

• Ability to lift heavy items (up to 50 lbs.) and stand or move for long periods.
• Typically, it works indoors in a warehouse setting.
• The role requires physical labor, including lifting, bending, and standing for extended periods.
• Required to climb a ladder upwards 12 feet.
• Long periods of standing.
• Warehouse environment with exposure to varying temperatures and noise levels.
• Full-time, office-based role with occasional travel to various sites or facilities.
• Occasional evening and weekend work may be required, especially for emergencies or planned maintenance

Core Competencies:

• Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
• Organizing, Planning, and Prioritizing Work — Accomplishing specific goals with priority and organization
• Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members. Direct the hiring, training, or performance evaluations of the team.
• Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
• Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
• Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.
• Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
• Staffing Organizational Units — Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.
• Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
• Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
• Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
• Integrity — Job requires being honest and ethical.
• Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.