Social Media Manager

• Strategically Manage Social Media Presence Across Multiple Platforms
  Oversee and curate engaging content for Facebook, Twitter, Instagram, and other relevant platforms for a diverse group of restaurant concepts. Ensure each brand’s digital identity is distinct, vibrant, and aligned with its core values and target audience.
• Design and Execute Multi-Channel Marketing Campaigns
  Develop and implement dynamic marketing programs that leverage the full spectrum of social media tools—including organic posts, influencer partnerships, and paid promotions—to drive traffic, increase brand awareness, and boost guest engagement.
• Lead Real-Time Community Engagement and Guest Relations
  Monitor and respond to customer inquiries, feedback, and reviews across all social platforms with professionalism and empathy. Use insights from guest interactions to inform content strategy and enhance the overall guest experience.
• Produce High-Impact Multimedia Content
  Collaborate with creative teams to conceptualize and produce visually compelling marketing assets, including short-form videos, reels, animations, and branded graphics that showcase menu items, promotions, and behind-the-scenes stories.
• Analyze Digital Sentiment and Engagement Trends
  Track and interpret online sentiment, engagement metrics, and brand mentions using tools like Radian6 and native platform analytics. Deliver monthly performance reports with actionable insights to optimize future campaigns.
• Manage and Optimize Paid Social Advertising
  Create, monitor, and refine targeted social media ad campaigns (e.g., Facebook Ads, Instagram promotions, PPC) to maximize ROI, drive conversions, and support specific business objectives such as new store openings or seasonal promotions.
• Stay Ahead of Social Media Trends and Innovations
  Continuously research emerging platforms, content formats, and audience behaviors. Test and implement new strategies to keep brand messaging fresh, relevant, and competitive in a rapidly evolving digital landscape.
• Empower Field Teams Through Training and Support
  Develop and lead engaging training sessions for field managers and restaurant teams on social media best practices, content creation, and brand standards. Foster a culture of digital storytelling and encourage local participation in online marketing efforts.

• Previous proven success with growing multiple online marketing campaigns with a demonstrated concentration in social media
• Knowledge of all social media platforms is a must with experience in search engine optimization, publishing, bid management and reporting capabilities
• Strong customer service attitude and the ability to work with various departments to get questions answered for guests is required
• Knowledge of Hootsuite, Sprinklr and experience in content publishing online
• Restaurant and hospitality industry experience strongly preferred
• Minimum of 4 years’ experience in the corporate environment
• Bachelor’s degree in Business/Marketing/Journalism or a related discipline from an accredited college or university is required

What we offer you:

• Multiple benefit plans to suit your needs
• Paid Time Off
• 401K
• Opportunities for advancement
• Positive and respectful work environment where diversity is valued
• Generous employee discounts on dining, retail, amusements, and hotels
• Community volunteer opportunities