Social Media Manager

Job Summary
We are seeking a creative and results-driven Social Media Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing our social media strategy to enhance our online presence, engage with our audience, and drive brand awareness. This role requires a strong understanding of social media platforms, content creation, and digital marketing trends.

Responsibilities

• Develop and implement comprehensive social media strategies that align with the company's goals and objectives.
• Create engaging content tailored for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Monitor social media channels for trends, audience engagement, and feedback through social listening tools.
• Manage social media advertising campaigns, including Facebook Advertising, to increase reach and engagement.
• Analyze performance metrics using tools such as Google Analytics and Buffer to assess the effectiveness of campaigns.
• Collaborate with graphic designers to create visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator).
• Conduct proofreading to ensure all content is accurate and on-brand.
• Maintain relationships with influencers and partners for potential collaborations in public relations efforts.
• Stay updated on industry trends in digital marketing, e-commerce, and social media management.

Qualifications

• Proven experience in social media management or digital marketing roles.
• Strong knowledge of social media platforms and their respective audiences.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator.
• Familiarity with social media management tools like Hootsuite and Buffer.
• Experience with content creation, video editing, photography, and branding strategies.
• Excellent communication skills with a focus on relationship management.
• Ability to analyze data from web analytics to inform strategy adjustments.
• Strong organizational skills with attention to detail in all aspects of work. If you are passionate about leveraging social media to create impactful brand narratives and drive engagement, we encourage you to apply for this exciting opportunity as a Social Media Manager!

Job Type: Part-time

Pay: $51,730.40 - $62,298.97 per year

Work Location: In person