Social Media Manager

REPORTS TO: Senior Social Media Manager

AMFM Healthcare is seeking a creative, strategic, and highly organized Social Media Manager to support our parent company and its three distinct mental health brands. In this role, you’ll bring your social media expertise to life by creating engaging content, managing daily platform activity, and cultivating strong, vibrant online communities—tailoring your approach to the unique identity of each brand.

Reporting to the Director of Public Relations and working closely with our Senior Social Media Strategist, you’ll play a key role in aligning our digital presence with our public relations efforts to enhance brand awareness, drive engagement, and support organizational growth.

What You’ll Do

As our Social Media Manager, you’ll contribute to meaningful work that includes:

• Implementing social media strategies across multiple brand channels.

• Creating, managing, and scheduling content including graphics, TikToks, carousel posts, and Instagram Reels.

• Staying current with social media best practices, trends, technologies, and platform updates.

• Engaging daily with followers and online communities across all platforms.

• Analyzing existing social media efforts and identifying areas of improvement.

• Helping build cohesive brand guidelines and supporting the development of long-term strategy.

• Measuring campaign success through social media KPIs and analytics.

• Collaborating with Marketing, Clinical, and Digital teams.

• Using both creative and analytical skills to produce compelling and effective content.

• Monitoring social media trends to keep our brands relevant and forward-thinking.

What We’re Looking For

Requirements & Qualifications

• Bachelor’s degree in Marketing or a related field.

• 3+ years of social media experience with expertise across Instagram, LinkedIn, Facebook, Twitter, Pinterest, TikTok, and carousel content.

• 2+ years of experience working with healthcare brands.

• Ability to work at a computer for extended periods; lift up to 10 lbs; strong written and verbal communication abilities.

Knowledge, Skills & Abilities

• Strong communication and analytical problem-solving skills.

• Ability to identify audience preferences and create content tailored to them.

• Enthusiasm for social media with a willingness to learn and take on new challenges.

• Practical understanding of SEO, web traffic metrics, and YouTube SEO.

• Proficiency with Adobe Creative Suite, Canva, and social media management tools (Sprout Social or similar).

• Experience conducting audience and buyer persona research.

• Strong understanding of social media KPIs.

• Excellent organization, time management, interpersonal skills, and ability to work both independently and collaboratively.

• Ability to multitask in a fast-paced environment.

Why AMFM Healthcare?

At AMFM Healthcare, our mission is to provide compassionate, evidence-based mental health treatment that empowers individuals toward lasting recovery. As part of our Marketing team, you’ll help amplify that mission through thoughtful and impactful digital communication.

Benefits for full time employees:

• Medical, Dental, and Vision plans through Anthem or Kaiser.
• FSA/HSA Accounts.

• Life/AD&D insurance through Anthem, 100% paid for by the employer.

Other benefits include:

• 401k plan with employer match.
• PTO, Self Care Day, and Floating Holiday.
• Educational Assistance Reimbursement Program.

• Employee Assistance Program.

• Health and Wellness Membership.