Social Media Manager

Position Title: Social Media Manager

Industry: Property Development & Real Estate
Location: Clifton, Karachi
Employment Type: Full-Time

Job Overview

A leading property development company in Clifton, Karachi is seeking a creative, strategic, and detail-oriented Social Media Manager to elevate its digital presence across all platforms. The ideal candidate will be responsible for planning, creating, and managing high-quality content that strengthens brand visibility, boosts engagement, and supports lead generation. This role requires a combination of creativity, strong communication skills, analytical thinking, and hands-on execution.

Key Responsibilities

Social Media Strategy & Campaign Management

• Develop and execute a comprehensive social media strategy aligned with overall marketing and brand goals.
• Plan and manage paid and organic campaigns on Facebook, Instagram, LinkedIn, and TikTok.
• Create monthly content calendars and ensure timely publishing of posts and campaign rollouts.

Content Creation & Branding

• Lead the creation of engaging visuals, videos, and copy for digital platforms.
• Coordinate with designers and video editors to produce high-quality and brand-aligned promotional content.
• Ensure all creative output aligns with the brand’s luxury and lifestyle positioning.

Community Management & Engagement

• Manage online communities by responding to messages, comments, and inquiries promptly.
• Build engagement with followers, brokers, and potential clients.
• Monitor industry trends and competitor activity to identify new content and engagement opportunities.

Analytics & Optimization

• Track and analyze campaign performance using Meta Business Suite, LinkedIn Analytics, and Google Analytics.
• Prepare monthly performance reports with insights and recommendations for improvement.
• Continuously test, optimize, and refine strategies to improve reach, engagement, and conversions.

Requirements

• Bachelor’s degree in Marketing, Media Studies, Communications, or a related field.
• 5–7 years of professional experience in social media management, preferably within property, real estate, or luxury brands.
• Strong understanding of major social platforms and digital advertising tools.
• Proficiency in Canva, Adobe Photoshop, or similar design tools.
• Excellent English communication skills with strong creative writing ability.
• Ability to work both independently and collaboratively in a fast-paced environment.

Preferred Skills

• Experience in video editing and creating reels or short-form content.
• Knowledge of real estate marketing trends and property-focused digital strategies.
• Familiarity with influencer marketing and social media–driven lead generation.

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Ability to commute/relocate:

• Karachi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your current salary?
• What is your expected salary?

Experience:

• Digital Marketing Agency: 5 years (Required)

Language:

• English (Required)

Work Location: In person