Social Media Manager

We are looking for a creative and strategic Social Media Manager – Content to lead the content strategy, creation, and execution across all social media platforms. The ideal candidate is a storyteller at heart, who understands how to craft engaging, brand-aligned content that resonates with audiences and drives engagement.

Responsibilities:

Content Strategy & Planning

• Develop and implement a content calendar aligned with brand goals and marketing campaigns.
• Research and identify trending topics, audience preferences, and platform-specific best practices.
• Align social media content with the overall brand voice, storytelling and messaging strategy.

Content Creation & Management

• Write compelling and engaging captions, scripts, and social media posts tailored for different platforms.
• Oversee the production of high-quality visual content (images, videos, GIFs, reels, infographics, etc.).
• Collaborate with graphic designers, video editors, and other creatives to bring ideas to life.

Community Engagement & Growth

• Manage day-to-day posting, monitoring, and interaction on platforms like Instagram, LinkedIn, Facebook, Twitter, TikTok, and YouTube.
• Engage with followers by responding to comments, messages, and mentions in a timely and brand-aligned manner.
• Partner with influencers, content creators, and brand ambassadors to amplify reach.

Analytics & Performance Optimization

• Track and analyze social media metrics (engagement, reach, conversions, etc.) to optimize performance.
• Conduct A/B testing for different content formats, captions, and posting times.
• Provide monthly reports on content performance and actionable insights for improvement.

Campaign Execution & Brand Awareness

• Work closely with the marketing and paid media team to integrate organic and paid strategies.
• Plan and execute seasonal, product launch, and brand awareness campaigns on social media.
• Ensure all content aligns with brand guidelines, tone, and compliance policies.

We are looking for someone who has:

• Experience: 3+ years in social media management, content creation, or digital marketing.
• Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Strong understanding of content marketing, brand storytelling, and audience engagement.
• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.).
• Basic knowledge of design tools (Canva, Photoshop) and video editing apps (CapCut, Premiere Pro).
• Creative thinker with strong copywriting and storytelling skills.
• Excellent communication and project management abilities.
• Ability to adapt to trends, algorithm changes, and digital innovations.

Job Type: Full-time