Social Media Manager

Job Overview:

We are looking for an experienced Social Media Manager with strong expertise in E-commerce, brand promotion, and end-to-end digital marketing. The ideal candidate should have hands-on experience managing social media channels, running paid ad campaigns, optimizing digital branding, and driving sales through online platforms.

Key Responsibilities:Social Media Management

• Plan, create, and manage daily content for all platforms (Instagram, Facebook, YouTube, LinkedIn, Pinterest, etc.).
• Develop and execute monthly social media calendars.
• Monitor engagement, respond to comments/messages, and improve audience interaction.
• Collaborate with design & content teams to create high-quality visuals and videos.

Digital Marketing & Paid Advertising

• Run and optimize Facebook/META Ads, Google Ads, and YouTube Ads.
• Analyze ad performance and implement strategies to reduce cost and increase ROI.
• Manage retargeting campaigns, lookalike audiences, and lead-generation campaigns.
• Performance tracking using Google Analytics, Tag Manager, and other tools.

E-Commerce Marketing

• Work closely with marketplaces (Amazon, Flipkart, Myntra, etc.) or brand website to increase traffic and sales.
• Coordinate product photoshoots, listings, banners, and online brand visibility.
• Plan festive campaigns, content promotions, and growth strategies.
• Improve product presentation, customer engagement, and brand recall.

Brand Promotion & Strategy

• Build and maintain brand identity across all digital platforms.
• Plan influencer collaborations, reels, and viral content strategies.
• Conduct competitor research and implement best industry practices.
• Develop marketing strategies to increase brand reach and conversions.

Reporting & Analysis

• Prepare weekly/monthly performance reports.
• Track KPIs (reach, engagement, CTR, leads, CPC, sales, etc.).
• Use insights to refine campaigns and content strategy.

Required Skills & Qualifications:

• 4–7 years of proven experience in Social Media + E-commerce Digital Marketing.
• Strong knowledge of META Ads Manager, Google Ads, Analytics, and SEO basics.
• Ability to create and manage content calendars.
• Basic understanding of website management (WordPress/Shopify preferred).
• Excellent communication, creativity, and analytical skills.
• Strong ability to handle multiple campaigns and meet deadlines.

Education:

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• Certification in Digital Marketing (preferred but not mandatory).

Benefits:

• Competitive salary
• Performance-based incentives
• Growth opportunities in digital marketing & branding

Job Type: Full-time

Pay: ₹45,000.00 - ₹75,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person