Social Media Manager

Key Responsibilities:

• Plan, create, and execute Meta (Facebook & Instagram) marketing campaigns optimized for leads, conversions, and brand awareness.
• Develop engaging content, calendars, and posting strategies aligned with brand tone and audience insights.
• Monitor, analyze, and report on campaign performance using Meta Ads Manager.
• Conduct A/B tests to improve campaign effectiveness and reduce cost per result.
• Stay updated with platform trends, algorithm changes, and best practices in Meta Marketing.
• Collaborate with design and content teams to ensure cohesive campaign execution.
• Manage community engagement: responding to comments, inbox queries, and maintaining brand reputation.

Requirements:

• Proven experience in Meta Ads Manager (2–4 years minimum).
• Strong understanding of paid ads, audience targeting, budgeting, and campaign optimization.
• Creativity in content planning and social media storytelling.
• Analytical mindset with the ability to interpret insights and metrics.
• Basic graphic design skills are a plus.
• Excellent communication skills and a strong sense of responsibility.

Location: Block J, North Nazimabad, Karachi

Job Type: Full-time

Pay: From Rs100,000.00 per month

Work Location: In person