Social Media Manager

The Social Media Manager for Troy University serves as the chief architect of the University’s social media strategy, developing and executing a proactive, data-driven content plan to share the University’s story across current and emerging platforms. This position manages and coordinates posts for all official Troy University social media accounts; creates strategic content calendars in collaboration with Marketing, Enrollment Management, and other University stakeholders; develops performance reports and analytics; and works closely with departmental social media operators to ensure consistent messaging across channels.

The Social Media Manager produces high-quality photos, videos, and other digital content designed to engage and inspire key audiences—including current and prospective students, alumni, and other stakeholders—while advancing the overall mission and strategic goals of the University. The position also supports crisis communications monitoring and response efforts.