Social Media Manager

We are hiring a Social Media Manager who understands Ayurveda, wellness branding, and D2C marketing. This role is ideal for someone who can blend ancient Ayurvedic wisdom with modern content formats like reels, short videos, carousels, and influencer-led storytelling.

Your goal will be to build trust, educate consumers, grow our community, and drive sales through powerful social media content.

Key Responsibilities

• Plan and manage social media content for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms
• Create and execute monthly content calendars focused on:
• Ayurvedic education
• Product benefits & ingredients
• Lifestyle, health & wellness content
• Customer testimonials & UGC
• Write engaging captions that are simple, authentic, and compliance-safe (no false medical claims)
• Coordinate with designers, video editors, and marketing team for creatives & reels
• Manage comments, DMs, and community queries related to products and wellness
• Work on reels-first strategy (trends, hooks, storytelling, voiceovers)
• Track performance metrics (reach, engagement, followers, conversions) and share insights
• Assist in planning and optimizing paid social media ads for D2C sales
• Collaborate with Ayurvedic doctors, influencers, and creators for brand campaigns

Required Skills & Qualifications

• 1–4 years of experience managing social media for D2C / FMCG / Wellness / Ayurveda brands
• Strong understanding of Instagram Reels, short-form video, and trend-based content
• Ability to simplify Ayurvedic concepts for modern audiences
• Excellent writing skills (English required; Hindi/Hinglish preferred)
• Experience with tools like Meta Business Suite, Canva, Hootsuite, Buffer, etc.
• Basic understanding of social media ads and analytics
• Creative mindset with strong brand aesthetics sense

Good to Have (Preferred)

• Prior experience with Ayurvedic, herbal, or wellness brands
• Influencer marketing and UGC campaign experience
• Knowledge of D2C funnels, product launches, and festive campaigns
• Basic video scripting or editing knowledge
• Familiarity with compliance norms for wellness & healthcare marketing

What We Offer

• Work with a fast-growing Ayurvedic D2C brand
• Creative ownership and freedom to experiment with content
• Exposure to product launches, influencer campaigns, and performance marketing
• Growth-oriented environment with long-term career potential

Job Types: Full-time, Permanent

Pay: ₹11,055.42 - ₹59,912.87 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person