Social Media Manager

Description:

Looking to become a team member at a?top tier award winning?personal injury law firm??

• Are you both strategic AND tactical?
• Do you have strong legal marketing instincts?
• What is the difference in a social media presence and posting content, producing videos, and being visible?

Great opportunity for the right person to fit the right seat! ?You will only be a fit if you exemplify our Core Values:

• Committed?- fearless, driven, accountable, resilient
• Mindful?– prudent, critical thinking, results oriented problem solvers
• Agile?– continually improve, love to learn, flexible
• Collaborative?– kind, authentic, FUN, team player who loves to win

What's the role:

Strategy & Ownership

• Own the firm’s end-to-end social media strategy aligned with brand, growth, and intake goals
• Define platform-specific strategies (Meta, Instagram, TikTok, YouTube, LinkedIn, Google Business Profile)
• Establish and evolve content pillars (education, authority, trust, community, verdicts, FAQs, video-first storytelling, Spanish-language content where applicable)
• Identify opportunities where social supports paid media, SEO, LSA, and intake conversion

Hands-On Content Execution

• Write, edit, and publish social content across platforms
• Oversee and often directly create short-form video scripts, captions, hooks, and CTAs
• Maintain and execute against a detailed content calendar
• Collaborate with marketing team members, attorneys, intake leadership, videographers, and designers to ensure alignment with broader growth and client acquisition initiatives
• Ensure tone, voice, and messaging consistency across all channels

Community, Brand & Reputation Management

• Actively monitor comments, DMs, and brand mentions
• Respond appropriately or escalate to the CMO, intake, legal, or leadership when needed
• Identify and mitigate reputational risks
• Support review strategy and trust-building initiatives
• Ensure client confidentiality and ethical compliance

Analytics, Attribution & Reporting

• Own social performance reporting—not just engagement, but business impact
• Analyze performance by platform, content type, and campaign
• Connect social efforts to broader KPIs such as traffic, lead influence, and intake quality
• Present insights and recommendations to the CMO
• Continuously test, learn, and optimize based on data

Compliance & Legal Advertising Standards

• Ensure all content complies with:
• Colorado Rules of Professional Conduct
• Legal advertising and ethical standards
• Review content carefully to avoid guarantees, improper language, or confidentiality breaches
• Serve as a gatekeeper for brand and compliance integrity

Compensation & Benefits

• $75,000–$100,000 annual salary
• Competitive benefit package
• Medical, dental, vision
• 401(k) with match
• Flexible Time Off (FTO)
• Dog friendly campus

We are serious about our Core Values and the what it takes to be successful in this role - ONLY apply should you have these qualifications.

Requirements:

Required Qualifications

• 5–8+ years of social media management experience
• Proven experience owning social strategy and execution
• Experience working in a regulated industry (legal strongly preferred)
• Strong writing, editing, and storytelling skills
• Deep understanding of platform algorithms, trends, and content performance
• Experience with short-form video and personality-driven content
• High attention to detail and excellent judgment
• Comfortable working with senior leadership and attorneys

Preferred Qualifications

• Personal injury or legal marketing experience
• Spanish-language content experience
• Experience collaborating closely with CMO, intake, or sales teams
• Familiarity with attribution challenges in legal marketing
• Experience with tools such as Sprout, Hootsuite, Later, Meta Business Suite, GA4, or similar