Social Media Manager

Please Note: Due to state employment compliance requirements, we are unable to hire candidates residing in California, New York, New Jersey, Massachusetts, or Illinois at this time.

ABOUT US

The Latch Link is a virtual lactation consulting practice providing insurance-covered breastfeeding support to families nationwide. We’re a growing team and we need someone to take full ownership of our social media.

THE ROLE

We’re looking for a Social Media Manager to own our social media presence end-to-end across Instagram, TikTok, and YouTube Shorts.

You spot the trends, build the content calendar, direct filming sessions, edit the videos, design the graphics, write the captions, post the content, and engage with our community — every day across every platform.

WHAT YOU’LL OWN

• Full creative ownership of our presence across Instagram, TikTok, and YouTube Shorts
• Trend identification — you’re the first to spot what’s popping and you move fast
• Content ideation and weekly content calendar
• Directing and coordinating filming sessions with the CEO (virtually or in person)
• Short-form video editing (Reels, TikToks, YouTube Shorts, Stories) using CapCut or similar software
• Carousel and graphic design using Canva or similar tools
• Caption writing across all platforms
• Daily posting and daily Stories
• Community engagement — commenting on relevant accounts and responding to DMs and comments
• Sourcing, managing, and coordinating UGC creators — building a small roster of moms who can create content for the brand as needed
• Content library management (raw footage, b-roll, graphics)

WHO YOU ARE

• You are on social media all day every day and you understand how it actually works — algorithms, trends, timing, and engagement
• You are fast. When something is trending, you don’t schedule a meeting about it — you make the content
• You are a self-starter who brings the plan, not someone who waits to be told what to do
• You can take a brand voice and run with it — you don’t need daily direction
• You edit video, design graphics, and write captions that sound like a real human being
• You are genuinely passionate about supporting moms, maternal health, or women’s health — this is a requirement, not a bonus
• You are organized enough to manage a content calendar and never miss a post

TO APPLY

Please read in full, any applications missing information will not beconsidered

Send us an email to careers@thelatchlink.com including the following:

• A short video (3-5 mins) explaining why you would be a good fit
• Your resume
• Examples of your work or accounts you have managed
• include "social media manager for The Latchlink" in the email subject line

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Professional development assistance
• Vision insurance

Work Location: Remote