Social Media Manager

Our client in the CPG/match space is looking for a Social Media Manager to define, grow, and lead their multi-channel social presence. This role owns how our client shows up on social media - from strategy and storytelling to community engagement, partnerships, and more. This role is required to be onsite 5x/week in the Seattle office.

As social is often a customer’s first touchpoint with our client, it’s critical that our presence sets the tone and reflects our core brand values while pushing boundaries to deliver engaging, standout content. You’ll set the vision, develop a compelling and distinctive content strategy, and continuously evolve our platform approach to make our products stand out in the algorithm.

Social isn’t just about posting or conversion - it’s a creative engine that translates the brand’s personality, educates our audience, and drives awareness. This is a high-visibility role for a confident leader who loves being on camera and is imaginative, culturally fluent, organized, and analytically sharp. This marketing role reports directly to the Head of Brand and partners cross-functionally with the cafe and partnership teams.

What You'll Do:

Social Strategy & Creative Development:

• Define and own our client's social strategy across Instagram, TikTok, YouTube, and emerging platforms
• Be the face of our client
• Establish content pillars, creative frameworks, channel-specific tactics, and posting cadence
• Lead ideation and planning for our social calendar, balancing company-wide objectives with content that is fun, witty, educational, and culturally relevant
• Act as our client's cultural filter - spotting trends early and deciding what’s worth engaging with (and what’s not)

Channel Planning, Execution & Engagement:

• Own social platforms end-to-end, including content creation, publishing, and performance
• Build scalable systems for content ideation, production, posting, and reporting
• Evaluate and manage social tools, digital platforms, and third-party vendors
• Ensure external partners support speed and scale without diluting brand voice or quality

Cross-Functional Leadership:

• Serve as the social expert and point of view internally
• Partner closely across all teams to create cohesion and deliver a seamless experience
• Develop agile processes for real-time moments, cultural reactions, and risk management

What You'll Bring:

• 2-4+ years of experience in social strategy, content, digital storytelling and community engagement
• Proven success concepting, creating content, and appearing on camera
• Experience growing and managing social teams in fast-paced environments
• Understanding of TikTok, Instagram, YouTube, and emerging platforms - including algorithms, formats, and cultural nuance
• Proficient in Google Workspace (Docs, Sheets, Slides, Drive, Calendar) for collaboration, documentation, and reporting
• The ability to write and speak with charm and personality - knowing when to be funny, when to be smart, and when to keep it simple
• Strong ownership mentality and comfort navigating ambiguity in a startup environment
• Excellent communication skills and the ability to work cross-functionally
• Curiosity, rigor, and a desire to continuously improve processes and outputs

Bonus Points:

• Proven success at a fast-paced startup
• Passion for Matcha
• Ability to work in Adobe Suite or other design and video editing software