Social Media Manager

We are building multiple personal brands in the e-commerce space (Shopify, Amazon, and digital growth).
Our goal is to create a content-driven authority ecosystem that generates inbound leads and drives business growth.
This role is not about posting content.
You will be responsible for:
Building and scaling personal brands across Instagram, TikTok, YouTube, X and LinkedIn
Turning content into attention, authority, and inbound leads
Using AI tools and systems to increase speed, quality, and output
This is a high ownership role where you will work directly with the founder and eventually lead the content function.
What You’ll Be Responsible For
1. Content Strategy & Planning

• Develop platform-specific strategies for:
• Instagram
• TikTok
• YouTube
• LinkedIn
• X
• Research:
• Viral trends
• Competitor content
• High-performing formats in e-commerce (Shopify & Amazon)
• Build weekly and monthly content calendars aligned with business goals

2. Content Ideation, Scripting & Messaging

• Generate:
• Viral hooks
• Video concepts
• Series ideas
• Write or guide writing of:
• Short-form scripts
• Long-form video outlines
• LinkedIn content
• Ensure messaging aligns with:
• Authority building
• Lead generation

3. AI-Driven Content Systems

• Use AI tools to:
• Generate ideas
• Improve scripts
• Repurpose content
• Analyze performance
• Build workflows to:
• Increase content output
• Reduce production time
• Continuously test new AI tools and systems

4. Content Production Management

• Plan and manage:
• Content shoots
• Recording schedules
• Direct the founder on:
• Delivery
• Hooks
• On-camera performance
• Coordinate with video editors:
• Provide clear briefs
• Maintain editing style and quality

5. Distribution & Repurposing

• Turn 1 piece of content into multiple assets:
• Shorts / Reels
• Carousels
• LinkedIn posts
• Ensure consistent posting across platforms
• Maximize reach through smart distribution

6. Platform Optimization & Growth

• Optimize profiles:
• Bios
• Covers
• Thumbnails
• Links
• Understand and leverage platform algorithms
• Track trends and adapt quickly

7. Analytics & Performance Tracking

• Monitor:
• Views
• Engagement
• Follower growth
• Lead generation
• Identify winning content patterns
• Iterate based on data

8. Lead Generation Alignment

• Align content with:
• Offers
• Funnels
• CTAs
• Support inbound pipeline:
• Content → DM → Call

What We’re Looking For
Must-Have:

• Experience managing personal brands or content-driven accounts
• Strong understanding of:
• Instagram
• TikTok
• YouTube
• LinkedIn
• X
• Strong understanding of AI tools and workflows (ChatGPT, automation tools, etc.)
• Ability to identify viral trends and content patterns
• Strong copywriting skills (hooks, scripts, posts)
• Experience working with editors and content teams

Nice to Have:

• Experience in:
• E-commerce (Shopify / Amazon)
• Digital marketing or agencies
• Understanding of:
• Funnels
• Conversion psychology
• Basic editing knowledge

Mindset We Want

• Ownership mindset (this is your domain)
• AI-first thinking (how can we do this faster and better?)
• Speed > perfection
• Creative + analytical balance
• Always testing, learning, iterating

Kindly fill out the form for a better understanding
https://lnkd.in/d2MCK8b8

Work Location: In person