Social Media Manager

Social Media Manager

Department: Marketing

Reports to: Associate Director of Marketing

Classification: Nonexempt

Work Hours: FT, on average 35 hours a week

ABOUT OMEGA

Omega Institute is a nonprofit, donor-supported, educational organization at the forefront of holistic studies. For almost 50 years, Omega has been an incubator for new ideas in health and wellness, spiritual and personal growth, artistic creativity, and cultural change. Since our founding in 1977, we have become one of the most trusted destinations for lifelong learning in the world. People come to Omega for reasons big and small—to spark creativity, explore spirituality, improve well-being, and be part of a growing global community of lifelong learners, seekers, creators, thinkers, and doers. From the beginning, we have taken an integrated approach to personal and social change, believing that we are interconnected and responsible for each other and the earth we share. Every year, tens of thousands of people attend our innovative educational workshops, training opportunities, conferences, and retreats on our Hudson Valley campus and online. Throughout our history, Omega has responded by adapting to changing educational trends, participant needs, and cultural contexts. As we look forward to our next chapter, we are searching for a dynamic team member to help ensure our work continues to evolve in response to our rapidly changing world.

JOB DESCRIPTION

Summary

The Social Media Manager is responsible for Omega’s social media strategy, creative content development, and digital community growth. This role blends strategic thinking, cross-department collaboration, trend research, relationship building, and hands-on content creation to expand Omega’s reach, relevance, and nonprofit impact.

As a key member of the Marketing team, the Social Media Manager proactively researches emerging platform trends and cultural shifts, bringing forward strategic ideas that integrate across social media, paid media, email marketing, PR, partnerships, and campus initiatives.

This person is a creative self-starter, relationship builder, and solution-oriented marketer who thrives on experimentation, audience engagement, and translating insight into action.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strategy, Growth & Innovation

• Conduct consistent research, benchmarking, and audience analysis to evolve a comprehensive, cross-platform social strategy that increases discovery, engagement, and conversion.
• Identify emerging trends, new platforms, and content formats; proactively recommend creative ideas for integration across marketing (paid media, email, PR, partnerships, on campus experiences and campaigns).
• Regularly test and experiment with new approaches, evaluating results and optimizing strategy accordingly.
• Assess what is and isn’t working; identify solutions, pivot thoughtfully, and balance patience with performance expectations.
• Manage and grow existing social platforms while maintaining awareness of those channels’ evolution as well as emerging channels and opportunities for expansion.

Cross-Department & Campus Collaboration

• Collaborate with campus teams, operations, experience, and registration departments to identify marketing opportunities and ways social media can enhance the visitor journey and on-campus experience.
• Surface opportunities to promote not only programs, but also campus life, membership, partnerships, seasonal initiatives, and broader organizational priorities.
• Support the development and management of strategic collaborations with aligned businesses, organizations, influencers, and community partners to expand Omega’s audience and credibility.

Content Creation & Creative Execution

• Plan, compose, and manage day-to-day social media content aligned with Omega’s communications calendar.
• Concept, film, edit, and publish engaging short-form video and visual content; demonstrate a strong creative eye and enthusiasm for editing and storytelling. Work alongside the digital team to collaborate on supplemental video and content production.
• Capture live campus moments, events, and behind-the-scenes content that bring Omega’s community to life.
• Develop creative briefs and collaborate across marketing disciplines to ensure cohesive storytelling across platforms.
• Bring forward fresh, creative marketing ideas beyond traditional program promotion.

Community Building & Relationship Management

• Actively build and manage online relationships — engaging with influencers, faculty, partners, and aligned organizations.
• Proactively comment on, share, and engage with relevant external content to increase visibility and reciprocal engagement.
• Moderate public comments and messages; escalate concerns appropriately.
• Serve as a welcoming representative of Omega’s social presence — comfortable interviewing faculty, asking thoughtful questions, meeting and greeting influencers, and capturing authentic moments.
• Support integrated campaigns that extend from digital engagement to on-campus and in-person experiences, creating a cohesive audience journey.

Analytics & Performance Optimization

• Track, analyze, and report on platform performance using Meta Business Suite, Google Analytics, and UTM tracking.
• Translate performance data into clear insights and strategic recommendations.
• Track ROI and measurable growth in audience size, engagement, and campaign effectiveness.

Standards & Leadership

• Lead the evolution of organization-wide social media standards, best practices, and crisis-response protocols.
• Provide guidance and training to internal teams as needed.
• Collaborate with freelancers or contractors when applicable.
• Other duties as required by the Supervisor.

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Details

• This position functions in Omega’s administrative offices on the Omega campus.
• his is a full-time position.
• The typical days and hours of work are Monday through Friday, 9 a.m. to 5 p.m., with flexibility for monitoring and responding to comments and messages on weekends. Schedule may also be amended for covering select live events.

Physical Requirements

• Ability to frequently move items that weigh 20 pounds for various needs.
• Ability to remain in a stationary position 50% of the time.
• Ability to traverse a hilly campus in diverse weather conditions.
• Ability to position self to perform diverse job tasks as necessary.
• Ability to communicate information and ideas so others will understand, and ability to exchange accurate information in these situations.
• Ability to observe details at close range.

Required Education & Experience

• Proven track record driving audience growth and engagement across Instagram, Facebook, YouTube, and emerging platforms.
• Demonstrated ability to research trends and translate insights into creative, cross-channel marketing initiatives.
• Experience collaborating with marketing, PR, paid media, and operational teams.
• Experience building partnerships or collaborating with external groups, businesses, or influencers.
• Strong community management skills, including proactive outreach and relationship nurturing.
• Comfortable interviewing, asking questions, hosting conversations, and representing an organization publicly.
• Passion for content creation — especially video editing and storytelling.
• Analytical mindset with the ability to interpret data and make strategic adjustments.
• Solution-oriented thinker who adapts when strategies need refinement.
• Willingness to test, experiment, and innovate.
• Excellent communication and relationship-building skills.
• Strong time management and project prioritization abilities.
• Understanding of accessibility standards (alt text, captioning, inclusive design).
• Proactive, creative, independent, and highly collaborative.
• Alignment with Omega’s mission, goals, and core values.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Omega complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable New York State or local laws. Consistent with those requirements, Omega will reasonably accommodate qualified individuals with a disability if such accommodation would allow the individual to satisfactorily perform the essential functions of the job, unless doing so would create an undue hardship.

Omega Institute for Holistic Studies, Inc. (“Omega”) is an equal opportunity employer and complies with all applicable federal, New York State, and local laws. We celebrate diversity and are committed to creating an inclusive environment for all. As a community of learners, we are committed to putting our organizational aspirations into practice, as outlined in our Justice Equity Diversity Inclusion (JEDI) Statement.

Omega strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of actual or perceived race; color; creed; age; religion; national origin; citizenship status; sex (including pregnancy, childbirth, and related medical conditions); gender (including gender identity); sexual orientation; disability; marital status; partnership status; familial status; status as a victim of domestic violence, stalking, or sex offenses; genetic predisposition; veteran’s status; military status; or any other basis protected under applicable federal, state, or local laws, regulations, or ordinances. All Omega employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.