Social Media Manager

Social Media & Community Manager – KSA (Riyadh)

Location: Riyadh, KSA
Department: Marketing & Communications
Reports to: Social Media Lead (Dubai)

About the Role

We are seeking a highly skilled Social Media & Community Manager to represent our brand in Saudi Arabia, ensuring our social presence resonates with the local market. As the key contact for community engagement, localized content creation, and on-ground activations, you will work closely with the Dubai-based team to elevate our brand presence in KSA through culturally relevant storytelling, real-time content, and authentic audience engagement.

This role requires a native Saudi Arabic speaker with an excellent grasp of KSA-specific tonality, luxury brand communication, and deep insights into Saudi consumer behavior.

Key Responsibilities1. Social Media Management & Content Creation

• Develop and execute a localized social media strategy aligned with the global and regional brand vision.
• Create KSA-specific content (videos, imagery, and copy) for Instagram, TikTok, Snapchat, and other relevant platforms.
• Work closely with the Dubai-based creative team to localize global campaigns for the Saudi market.
• Cover on-ground activations, events, and collaborations, ensuring real-time social media coverage.
• Stay updated on trends and cultural moments in KSA to ensure timely and relevant content.

2. Community Engagement & Moderation

• Act as the brand voice in KSA, ensuring the tone is aspirational yet engaging and aligned with the luxury industry.
• Manage DMs, comments, and customer inquiries across social platforms with speed, accuracy, and brand-aligned messaging.
• Identify and nurture relationships with high-profile customers, influencers, and brand advocates.
• Handle potential PR or brand reputation issues by addressing community concerns effectively and proactively.

3. Influencer & KOL Engagement

• Collaborate with Saudi-based influencers, tastemakers, and brand partners to drive awareness and engagement.
• Identify and recommend strategic partnerships with KSA content creators who align with the brand’s luxury positioning.

4. Market Insights & Reporting

• Provide regular social media analytics and insights on audience behavior, content performance, and emerging trends in KSA.
• Deliver monthly reports with recommendations on how to refine content and engagement strategies for the Saudi audience.
• Benchmark the brand’s social media presence against KSA luxury competitors and provide insights for growth.

Qualifications & Requirements

• Native Arabic speaker with excellent KSA copywriting skills (fluent in written and spoken English).
• 3+ years of experience in social media management, community engagement, or content creation (luxury, fashion, or beauty industry experience preferred).
• Strong knowledge of Saudi culture, trends, and consumer behavior in the luxury sector.
• Proficient in content creation, including Reels, Stories, and TikTok videos.
• Skilled in using Instagram, TikTok, Snapchat, Twitter, LinkedIn and Facebook for luxury brand engagement.
• Experience working with influencers and KOLs in KSA.
• Ability to work independently while staying aligned with a regional team based in Dubai.
• Strong organizational skills with the ability to handle multiple projects and meet deadlines.
• Passion for luxury, jewelry, and high-end fashion.

Why Join Us?

• Be part of a prestigious, high-end jewelry brand that is shaping luxury in the KSA market.
• Work on exciting campaigns, events, and influencer collaborations.
• Lead localized strategy and representation for the Saudi market while collaborating with a top-tier regional team.
• Enjoy a dynamic, creative, and trend-forward environment in the luxury industry.

Job Type: Full-time

Work Location: Remote