Social Media Manager

About SuperChef

SuperChef is one of Pakistan’s leading food content and FMCG brands, with millions of followers across social platforms. We create high-impact recipe content and are rapidly growing our ready-to-cook food product line.

Role Overview

We are looking for a creative and data-driven Social Media Manager to lead SuperChef’s social presence, drive engagement, and convert audience attention into brand growth and sales.

Key ResponsibilitiesContent Strategy & Planning

• Develop and execute monthly content calendars across platforms (Facebook, Instagram, YouTube, TikTok)
• Plan content aligned with campaigns, product launches, and seasonal trends
• Identify viral trends and adapt them for food content

Content Execution

• Work closely with production team to ideate reels, shorts, and posts
• Ensure high-quality captions, hooks, and storytelling
• Optimize content for maximum reach and engagement

Platform Management

• Manage daily posting, scheduling, and publishing
• Handle comments, messages, and community engagement
• Maintain brand tone and voice across all platforms

Growth & Performance

• Track KPIs like reach, engagement, followers, and conversions
• Analyze performance and optimize content strategy
• Run experiments to improve virality and retention

Paid Campaign Coordination

• Coordinate with ads team for boosting high-performing content
• Suggest creatives for Meta and TikTok ads

Influencer & Collaboration

• Identify and collaborate with food influencers and creators
• Manage partnerships and co-branded campaigns

Key Requirements

• 3–5 years of experience in social media management (preferably food/FMCG)
• Strong understanding of Instagram Reels, TikTok, and YouTube Shorts
• Excellent copywriting and content planning skills
• Experience with analytics tools and performance tracking
• Creative mindset with trend awareness
• Ability to work in a fast-paced content environment

Preferred Qualifications

• Experience in food content or recipe-based brands
• Basic understanding of video editing and production
• Familiarity with Meta Ads Manager and TikTok Ads

KPIs (Monthly)

• Content output consistency (Reels, Posts, Shorts)
• Engagement rate (likes, comments, shares)
• Follower growth across platforms
• Video views and retention rate
• Traffic and sales contribution from social media

Why Join SuperChef

• Work with one of Pakistan’s largest food content platforms
• Opportunity to build viral content at scale
• Direct impact on brand growth and product sales
• Fast-growing FMCG + content hybrid business

Job Type: Full-time

Work Location: In person