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Social Media Manager
Funko Overview
Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.
But what does Funko do?
Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of licenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.
Job Summary
Funko is looking for a creative, strategic and data-driven Social Media Manager to lead and execute our social media presence across multiple social platforms. This role will be responsible for building brand awareness, driving continued growth and engagement with our community, and delivering measurable growth through compelling content curation, thoughtful social strategy, and trend right activation and execution.
The ideal candidate has their finger on the pulse of Pop Culture and has an eye for identifying relevant cultural moments that will drive continued brand relevance and resonance with the consumer. Quick to action and jump on a trend and/or insert themselves into a conversation, this candidate must be nimble, decisive and willing to lead with influence. Equal parts strategist and executor, this candidate can analyze data and insights and translate to meaningful social strategy, while also understanding human truths that serve as the backbone for meaningful social content.
Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.
But what does Funko do?
Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of licenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.
Job Summary
Funko is looking for a creative, strategic and data-driven Social Media Manager to lead and execute our social media presence across multiple social platforms. This role will be responsible for building brand awareness, driving continued growth and engagement with our community, and delivering measurable growth through compelling content curation, thoughtful social strategy, and trend right activation and execution.
The ideal candidate has their finger on the pulse of Pop Culture and has an eye for identifying relevant cultural moments that will drive continued brand relevance and resonance with the consumer. Quick to action and jump on a trend and/or insert themselves into a conversation, this candidate must be nimble, decisive and willing to lead with influence. Equal parts strategist and executor, this candidate can analyze data and insights and translate to meaningful social strategy, while also understanding human truths that serve as the backbone for meaningful social content.
What You’ll Do
- Bring Funko’s social media strategy to life; managing day to day operations across all platforms
- Plan and maintain a social content calendar including posts, campaigns, launches, and creator/influencer activations and launches
- Develop thoughtful, social-first marketing plans in support of broader Integrated Marketing initiatives and brand priorities
- Drive the development of social-first content to promote Funko and partner IP, interacting with consumers and optimizing based on performance
- Create and/or oversee creation of engaging content including short-form video, images, copy, and stories + live-posts from events, leaning into trends to drive relevance and engagement
- Identify, engage, and collaborate with influencers and content creators to expand reach, build credibility, and connect with new audiences
- Partner closely with influencer marketing teams to develop integrated campaigns that feel native to each creator’s audience and platform
- Source and manage creator relationships, including outreach, briefing, and performance tracking
- Consistently strategize ways to grow followers, increase engagement, and ultimately drive revenue for Funko per platform, ensuring commonality between them
- Partner with copywriting and social media counterparts to ensure all external communications and copy are on brand and edited
- Ensure coordination with the influencer team to evangelize Funko with new audiences
- Stay up to date on social media trends, platform updates, content creators and affiliates
- Analyze performance metrics and provide regular reporting and insights to optimize strategy
- Identify opportunities for viral moments, cultural relevance, and trend participation
- Track competitor activity and emerging platform trends.
- Bachelor’s Degree in Marketing, Communications or equivalent field preferred
- 5-7 years of experience managing social media for a brand or agency; background in consumer brands, entertainment, gaming or pop culture preferred.
- Expertise across social platforms (Instagram, FB, Twitter/X, TikTok, Snapchat, Pinterest, etc)
- Proven experience working influencers, creators, or talent—either directly or in partnership with influencer teams
- Experience using social analytics, publishing, and trend monitoring tools
- Experience creating short-form video content and using content editing tools (e.g., CapCut, Canva)
- Data-driven mindset with the ability to interpret analytics and adjust strategy.
- Highly organized with the ability to manage multiple projects and deadlines.
- Experience growing social channels and building engaged communities.
- Strong communication skills including ability to work in a team environment
- Passion for seeking trends and finding ways to be part of the social zeitgeist
- Meet deadlines, prioritize appropriately, cope well with change and maintain composure under pressure
- Is accountable for results, approaches obstacles proactively and looks for ways to resolve problems and issues
- Open to working nights and weekends, as needed, with a willingness to go above and beyond
- Ability to travel as needed
The base salary range for this position in the selected city is $68,640- $82,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!
Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Work Environment
The noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
This on-site position is based in Burbank, CA and local candidates will be considered first.
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