Social Media Manager

Social Media & Content Manager - Ex Novo Brewing Co.

Ex Novo Brewing Company is seeking a Content and Social Media Manager to support and execute the day-to-day social presence of the Ex Novo brand across digital platforms.

This role is responsible for social media management, photography, content creation, community engagement, and platform execution while working closely with the Creative Director to bring campaigns, beer releases, events, merchandise launches, and community initiatives to life online.

The ideal candidate is creative, organized, adaptable, collaborative, and excited to capture and share the personality, culture, and community of Ex Novo Brewing Company through engaging visual storytelling.

Key ResponsibilitiesSocial Media Management

• Manage Ex Novo Brewing Company’s social media accounts across Instagram, Facebook, TikTok, and other relevant platforms.
• Schedule and publish posts, reels, stories, and promotional content.
• Maintain consistent posting cadence and platform organization.
• Monitor and respond to comments, messages, tags, and community interactions in a timely and professional manner.
• Assist in maintaining a consistent brand voice and visual identity across social platforms.

Content Creation

• Serve as primary day-to-day photographer for Ex Novo Brewing Company social media, marketing, events, merchandise, and digital content needs.
• Capture photo and video content for:
• Beer releases
• Merchandise launches
• Taproom experiences
• Food and beverage features
• Events and festivals
• Staff and lifestyle content
• Community initiatives
• Coordinate and execute content shoots in collaboration with the Creative Director and internal teams.
• Edit and prepare social-first photo and video content optimized for platform performance.
• Organize and maintain digital photo and video asset libraries in a clear and accessible manner.
• Help identify opportunities for authentic, engaging, and timely content capture across all locations and events.

Campaign & Marketing Support

• Collaborate with the Creative Director to execute social media campaigns surrounding:
• Beer releases
• Merchandise launches
• Events and festivals
• Collaborations
• Community and Do Good initiatives
• Assist with gathering and organizing content needed for marketing initiatives and digital campaigns.
• Help coordinate social coverage during events, launches, and community activations.

Community Engagement

• Help foster an engaging and authentic online community presence.
• Highlight the culture, hospitality, creativity, and community involvement of Ex Novo Brewing Company.
• Support storytelling efforts that reflect the personality and values of the brand.

Analytics & Platform Awareness

• Monitor social performance metrics and audience engagement trends.
• Provide regular insights and recommendations for content optimization.
• Stay current on evolving platform trends, social media tools, and best practices.

Collaboration & Communication

• Work closely with brewing, taproom, sales, and marketing teams to coordinate upcoming releases, events, and promotional priorities.
• Participate in content planning meetings and communicate upcoming content needs clearly and proactively.
• Help maintain organized content calendars and production timelines.

Qualifications

• 3+ years of experience in social media management, photography, content creation, or digital marketing.
• Strong understanding of Instagram, TikTok, Facebook, and short-form video content.
• Strong photography skills with an eye for composition, lighting, storytelling, and brand consistency.
• Video editing experience preferred.
• Experience with Adobe Creative Suite, Lightroom, Canva, CapCut, or similar creative tools preferred.
• Strong communication, organizational, and time management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Comfortable working nights, weekends, or events when needed for content coverage.
• Hospitality, food & beverage, or lifestyle brand experience preferred.

Preferred Skills

• Short-form video editing
• Copywriting and caption writing
• Community engagement and customer interaction
• Social analytics and reporting
• Passion for craft beer, hospitality, events, and community-building

Pay: $20.00 - $25.00 per hour

Benefits:

• Flexible schedule

Work Location: In person