Social Media Manager

The role in one line The YouTube Manager runs the day-to-day of every client's YouTube channel at Shot Social — reviewing edits with a retention lens, uploading and publishing episodes, managing thumbnail and title testing in collaboration with specialists, tracking performance data, and making sure no client channel ever misses a beat.

Where it sits in the team You sit between the strategist (Liam, for now) and the specialists (copywriter, thumbnail designer, editors). You own execution end to end. You don't write the titles or design the thumbnails — you brief and coordinate the people who do, and you make sure everything lands on time at the right quality.

Core responsibilities

1. Analytics and performance tracking

• Daily review of YouTube Studio across every client channel
• Track retention curves, CTR, impressions, traffic sources, audience demographics
• Weekly performance snapshot per client (posted in client Slack)
• Monthly deep-dive report with actionable recommendations
• Flag anything unusual (retention drops, CTR changes, traffic spikes) within 24 hours

2. Edit review

• Review every long-form edit before upload through a retention lens
• Provide timestamped feedback in Dropbox to editors on pacing, drop-off points, structural improvements
• Work with editors to refine hooks, intros, mid-roll placements
• Final sign-off before anything goes live on a client channel

3. Uploads and publishing

• Upload to YouTube Studio (and Megaphone, Spotify, Apple Podcasts where required)
• Complete all metadata: descriptions, tags, cards, end screens, playlist placement, collaborator tags
• Schedule to match each client's exact cadence and release time
• Zero missed uploads — this is the non-negotiable

4. Thumbnails and titles (coordination)

• Brief the thumbnail designer with specific creative direction per episode
• Run A/B thumbnail testing in the first 24 hours after upload
• Run A/B title testing from hours 24-72
• Work with the copywriter to receive 3-5 title options per episode and select the strongest two for testing
• Pull test results and feed learnings back into the next episode

5. Working with specialists

• Copywriter — brief on titles and descriptions per episode, review outputs, finalise
• Thumbnail designer — brief creative direction, review outputs, submit for A/B testing
• Editors — give detailed retention-driven feedback per edit, approve final cuts
• SMMs — align on cross-promotion of long-form into short-form

6. Client reporting

• Weekly performance update in each client's Slack channel (without being chased)
• Monthly deep-dive report per client
• Surface wins, losses, and direction changes to Liam for strategic calls

What you are NOT responsible for

• Setting overall YouTube strategy (Liam holds this for now)
• Attending client strategy calls as the subject matter expert
• Writing titles or descriptions (copywriter does this)
• Designing thumbnails (designer does this)
• Long-form editing or short-form posting

Tools and systems

YouTube Studio, Megaphone, Spotify for Podcasters, Slack, Monday.com, Dropbox, Google Sheets for reporting, ChatGPT/Claude for analysis.

Working hours

Monday to Friday, 9 AM to 5 PM UK time. Flexibility required for client upload schedules (some clients publish at 6 PM UK).

Job Type: Full-time

Pay: £25,000.00-£30,000.00 per year

Work Location: Remote