Social Media Manager

Position Summary

Essential Duties and Responsibilities

Additional Responsibilities

• Create content that resonates with the interests of Sandia Pueblo and Resort & Casino audience and unique to the typical interactions of each channel.
• Research current trends and audience preferences in order to create relevant content.
• Facilitate and engage in online conversations with customers, including responding to queries or questions from customers.
• Maintains and updates, as needed, Resort & Casino Mobile Application.
• Measure, record and monitor SEO and performance of social media accounts.
• Stay abreast of all the social media updates, modifications and emerging social media sites and trends.
• Counsel co-workers on how to make use of social media with the highest success rate.
• Develop and implement an optimal posting schedule, taking into consideration metrics and customer engagement.
• Suggest and research new ways to attract or engage customers, including long- and short-form social media messages, promotions, contests or other methods.
• Assists the marketing department managers with coordinating and attending promotions, entertainment, special events, etc. as needed.
• Performs additional duties and responsibilities as necessary or assigned.

Key Performance Indicators

This position has Key Performance Indicators (KPI’s) identified as a measurement of success. KPI’s will be shared with all team members who work in this job title and feedback will be provided regarding the successful completion of the KPI’s as part of the performance review process.

Knowledge, Skills, and Abilities

• Strong business communications skills
• Proven experience in reviewing and developing promotional materials and collateral
• Strong track record of understanding market dynamics and responding in a pro-active manner to assure achievement of business objectives
• Experience analyzing marketing programs, strategies and initiatives for recommendations on pricing and promotions
• Ability to create effective internal and external working relationships
• Ability to work a flexible schedule including nights, weekends and holidays
• Ability to draft reports and give oral and written presentations
• Knowledge of the casino entertainment industry
• Experience with advertising and/or direct marketing campaigns
• Experience with marketing promotions and/or special events.

Education and Experience

License/Certifications/Registrations

• Must be able to obtain and maintain the required Gaming License.
• Must possess and maintain a valid, unrestricted New Mexico Driver’s License.
• Must be able to successfully pass a stringent background investigation.
• Will require a pre-employment and random drug screening.

Physical Requirement

Description

Balancing

Maintaining body equilibrium to prevent falling and walking, standing, or crouching on narrow, slippery, or erratically moving surfaces. This factor is important if the amount of balancing exceeds that needed for ordinary locomotion and maintenance of body equilibrium.

Crouching

Bending the body downward and forward by bending leg and spine.

Feeling

Perceiving attributes of objects, such as size, shape, temperature, or texture by touching with skin, particularly that of fingertips.

Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.

Grasping

Applying pressure to an object with the fingers and palm.

Hearing

Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.

Kneeling

Bending legs at knee to come to a rest on knee or knees.

Lifting

Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles. (Up to 10 lbs.)

Pulling

Using upper extremities to exert force to draw, haul, or tug objects in a sustained motion. (Up to 10 lbs.)

Pushing

Using upper extremities to press against something with steady force to thrust forward, downward, or outward. (Up to 10 lbs.)

Reaching

Extending hand(s) and arm(s) in any direction.

Seeing

The ability to perceive the nature of objects by the eye.

Walking

Job requirements include, in the performance of duties, walking throughout the work area, on various work surfaces throughout internal or external locations.

Sitting

Particularly for sustained periods of time.

Standing

Particularly for sustained periods of time.

Stooping

Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles.

Talking

Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

• Work hours subject to change with overtime work required to work various shifts, including weekends and holidays as needed. Must be able to work long hours.
• Subject to public exposure including elevated noise levels, smoke, outdoor weather conditions.
• Tasks may be performed on uneven, inclined, hard and soft carpeted floors, cement structures and surfaces.
• Duties may involve walking, standing for long periods of time, sitting, and crouching.
• Specific required movements include the following: · Trunk-bend, twist, rotate, push, pull, and carry. · Arms-reach, push, pull, lift, twist, and rotate. · Legs-lift, push, pull, twist, and rotate. · Hands-grasp, manipulate, bilateral coordination, overall and finger dexterity · Eye and hand coordination