Social Media Manager and Content Creator

Job Overview
We are seeking a dynamic and creative Social Media Manager to lead our digital engagement and brand presence across various platforms. The ideal candidate will be responsible for developing and executing innovative social media strategies, managing content creation, and analyzing performance metrics to enhance our online visibility. This role requires a strong understanding of digital marketing, branding, and social media management tools to connect with our target audience effectively and elevate our brand reputation.

Duties

• Develop, implement, and oversee comprehensive social media marketing strategies aligned with company goals.
• Create engaging, high-quality content including graphics, videos, and photography using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Manage daily social media activities across platforms like Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite and Buffer.
• Conduct social listening to monitor brand mentions, industry trends, and customer feedback to inform content strategy.
• Optimize content for SEO by performing keyword research and integrating relevant keywords into posts.
• Run targeted Facebook Advertising campaigns to increase brand awareness and engagement.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and adjust strategies accordingly.
• Engage with followers through relationship management techniques to foster community growth and loyalty.
• Coordinate with public relations teams to ensure consistent branding and messaging across all channels.
• Proofread all content for accuracy, tone, and grammatical correctness before publishing.
• Stay updated on the latest trends in digital marketing, social media platforms, and emerging technologies to keep strategies innovative.

Experience

• Proven experience in social media management or digital marketing roles.
• Strong proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Hands-on experience with social listening tools like Hootsuite or Buffer.
• Knowledge of SEO best practices, Google Analytics, Facebook Advertising, and web analytics tools.
• Demonstrated ability in graphic design, photography, video editing, and content creation.
• Familiarity with branding principles, public relations strategies, e-commerce integration, and relationship management techniques.
• Excellent proofreading skills combined with a keen eye for detail.
• Ability to develop data-driven strategies based on analytics insights to optimize campaigns effectively. This position offers an exciting opportunity for a creative professional passionate about digital marketing and social media innovation to make a significant impact on our brand’s growth online.

Job Types: Full-time, Part-time

Pay: From $15.00 per hour

Work Location: In person