Social Media Manager and Content Creator

Location: Lambda Institute of Innovation, Rawalpindi
Working Hours: 6:00 PM – 3:00 AM
Job Type: Full-time (On-site only, no remote work)

About the Role

We are looking for an experienced Social Media Manager who can strategically manage, grow, and optimize our digital presence across multiple platforms. This role requires hands-on expertise in social media strategy, SEO, Google Business Profile management, paid ads, and professional content creation, with a strong understanding of the USA market.

This position is strictly on-site, and candidates must have their own laptop and relevant professional experience.

Key Responsibilities

• Develop, execute, and optimize data-driven social media strategies across Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and TikTok
• Manage and optimize Google Business Profile (GBP), including posts, reviews, insights, and local SEO best practices
• Plan, create, schedule, and publish content using tools such as Hootsuite, Buffer, or Sprout Social
• Perform SEO activities including keyword research, on-page optimization, and content optimization for both website and social platforms
• Monitor and analyze performance metrics including engagement, reach, conversions, and ROI, and refine strategies accordingly
• Manage and support paid campaigns on Meta (Facebook & Instagram), TikTok, and Google Ads
• Stay up to date with platform algorithms, digital trends, and USA market behavior
• Collaborate with marketing, content, and communications teams to ensure brand consistency
• Create high-quality visual and video content using professional tools such as Adobe Photoshop, Illustrator, Premiere Pro

Requirements

• 2–3 years of proven experience as a Social Media Manager or Social Media Handler
• Demonstrated success in running and scaling social media campaigns
• Strong understanding of social media algorithms, advertising tools, and analytics
• Solid SEO knowledge, including Google Analytics, keyword research tools (Ahrefs, SEMrush, etc.)
• Hands-on experience with Google Business Profile management and local SEO
• Proficiency in graphic design and video editing using Adobe Creative Suite
• Familiarity with the USA market, audience behavior, and trends
• Must have a Bachelor’s degree (completed or ongoing)
• Must have own laptop
• Ability to work on-site only during evening/night shift hours

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person