Social Media Manager (Content + Growth) – Multi-Brand

About Us

We are a Houston-based beauty company operating a portfolio of established and growing brands, including Scruples (professional haircare), blowpro (styling tools & products), and Pet Silk (pet grooming), along with several emerging brands.

Our products are distributed across professional salons, retail, and e-commerce channels, and we are actively investing in building a stronger, more modern digital and social presence across all brands.

We’re looking for someone who wants to be part of that growth and help take our brands to the next level.

Job Description

We are seeking a creative, proactive Social Media Manager to lead content and growth across our portfolio of brands.

This is not an entry-level or posting-only role.

We’re looking for someone who can own social media from end to end — from idea to execution to performance — and bring fresh, strategic thinking to help scale our brands across TikTok, Instagram, and Facebook.

Key ResponsibilitiesContent Strategy & Planning

• Develop and execute social media strategies across multiple brands
• Build and manage monthly content calendars aligned with product launches and campaigns
• Stay ahead of trends and proactively bring new ideas

Content Creation

• Shoot and edit short-form video content (TikTok, Reels, etc.)
• Create engaging, in-office and behind-the-scenes content
• Develop original content concepts — not just execute assigned tasks

Platform Management

• Tailor content for each platform:
• TikTok: trend-driven, short-form video
• Instagram: lifestyle + educational + brand storytelling
• Facebook: educational and product-focused content
• Ensure each brand maintains a distinct voice and audience alignment

Multi-Brand Management

• Manage social media across a portfolio of brands with different audiences and positioning
• Prioritize time and content based on brand importance and business goals
• Maintain strong consistency for core brands while supporting smaller brands strategically

Engagement & Community Oversight

• Oversee engagement across platforms (comments, DMs, interactions)
• Guide tone of voice and response strategy
• Support influencer engagement and community growth efforts

TikTok Live Oversight (BlowPro)

• Oversee and optimize 2 weekly TikTok Lives
• Work with hosts and internal team to improve performance, structure, and engagement
• Continuously test and implement ideas to increase conversions and viewership

Performance Tracking & Reporting

• Track weekly performance across all brands (views, reach, engagement, growth)
• Provide clear reports and insights to ownership
• Identify top-performing content and scale successful strategies

Ownership & Execution

• Own the full content lifecycle: ideation → creation → posting → optimization
• Maintain consistent posting across all platforms, ensuring each core brand has regular, high-quality content published weekly
• Quickly execute on trends and time-sensitive opportunities

Leadership & Growth

• Take ownership of social media across all brands
• Bring ideas to improve and scale our social media efforts
• Help build and structure a growing social media department over time

Requirements

• 2+ years of social media/content experience
• Strong experience with TikTok and Instagram
• Proven ability to create engaging short-form video content
• Basic video editing skills (CapCut, Premiere, or similar)
• Experience managing multiple brands or accounts simultaneously
• Strong understanding of social media trends and platform behavior

Portfolio REQUIRED (applications without examples will not be considered)

Preferred (Bonus)

• Beauty, haircare, or lifestyle industry experience
• Experience with TikTok Live or TikTok Shop
• Experience working in an in-house brand environment

Pay: $19.00 - $24.00 per hour

Benefits:

• 401(k)
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance

Education:

• Bachelor's (Required)

Experience:

• Social media management: 2 years (Required)

Ability to Commute:

• Houston, TX 77073 (Required)

Work Location: In person