Social Media Manager- Crypto & Web3- Hyderabad

Role OverviewWe are looking for a Crypto-Native Social Media Manager who lives and breathes Web3 culture. You should be deep in Crypto Twitter, Telegram, Discord, and emerging Web3 platforms, engaging in real-time conversations, spotting trends before they break, and driving organic virality. This role requires a sharp understanding of on-chain narratives, memetic marketing, and influencer dynamics within the crypto space.Key Responsibilities1. Social Media Execution & Trend Spotting • Own and manage social media presence across X (Twitter), Telegram, Discord, Lens, Farcaster, and Instagram. • Stay ahead of Web3 trends, breaking news, and industry shifts to craft real-time reactive content. • Utilize memes, threads, Twitter spaces, and short-form videos to drive engagement and virality.2. Community Growth & Engagement • Cultivate a highly engaged community on Telegram & Discord, ensuring active discussions and rapid response to queries. • Develop and execute gamified campaigns, airdrops, and referral programs to drive retention and advocacy. • Moderate discussions, manage FUD effectively, and maintain a positive brand reputation in crypto-native spaces.3. Content Creation & Narrative Crafting • Develop highly engaging, narrative-driven content that aligns with crypto ethos (think: CT vibes, deep-dive threads, and alpha leaks). • Leverage meme marketing, influencer collaborations, and viral storytelling to maximize organic reach. • Write Twitter threads, memes, community updates, and educational content that resonate with DeFi, NFTs, and L2 audiences.

4. Paid Growth & Performance Tracking • Run targeted paid campaigns on Twitter, Reddit, YouTube, and Telegram tailored to Web3 users. • Track analytics using Dune, Nansen, and Twitter insights, iterating content strategies based on performance. • Work closely with Web3 influencers, KOLs, and DAOs for co-marketing initiatives.What You Bring1. Crypto-Native Mindset – You’re deeply involved in Crypto Twitter, Telegram alpha groups, and Discord servers.

2. Content Virality Skills – You can craft meme-driven narratives, viral tweets, and Twitter threads that gain traction.3. Community-First Thinking – You understand how decentralized communities operate and can nurture them effectively.4. Platform Mastery – Expertise in X (Twitter), Telegram, Discord, Reddit, YouTube, Lens, and Farcaster.5. Basic Design & Video Editing – Ability to create quick social assets using Canva, CapCut, or Figma.6. Paid Ads Knowledge – Familiarity with Twitter Ads, Reddit Ads, and crypto-specific ad platforms is a plus.Preferred Experience1. Prior experience managing social media for crypto exchanges, DeFi protocols, NFT projects, or L2 solutions. 2. Understanding of on-chain metrics, wallets, and trading psychology. 3. Experience with Web3 analytics tools (Dune, Nansen, Messari). 4. Connections with crypto influencers, KOLs, and thought leaders.

Please share your resume at charmi@pinkskyhr.com

Job Types: Full-time, Permanent

Pay: ₹2,000,000.00 - ₹2,500,000.00 per year

Experience:

• total work: 1 year (Required)

Work Location: In person