Social Media Manager (E‑Commerce & AI Tools)

Company: KAS Designs

Location: Street 2, Block 5, Gulshan-e-Iqbal, Karachi (On-site)

Job details

• Job Type: Full-time
• Schedule:
• 10:00 AM – 6:00 PM
• Monday to Saturday
• Sunday off

Full job description

KAS Designs is a Karachi-based e‑commerce and creative agency located in Gulshan-e-Iqbal. We provide end-to-end services for online brands, including design, product shoots, website development, and performance marketing.

We are looking for a Social Media Manager who understands Pakistani e‑commerce, is strong in content and campaign planning, and can use AI tools to create trending, high-quality visuals and improve workflows. Our target market is Pakistan only; no international experience is required.

The ideal candidate should be able to manage complete social media presence for e‑commerce brands: content calendars, creatives, captions, posting, engagement, and performance tracking.

Responsibilities

• Plan and manage social media strategy for our e‑commerce brands across:
• Facebook
• Instagram
• TikTok
• (Optional) YouTube, Snapchat, etc.
• Create and manage monthly content calendars (posts, Reels, stories, campaigns).
• Use AI tools (e.g., Midjourney, DALL·E, Canva AI, ChatGPT, etc.) to:
• Generate trending and eye-catching images
• Brainstorm concepts, hooks, and caption ideas
• Speed up content creation while maintaining quality and brand consistency
• Create or coordinate creatives for:
• Product posts and carousels
• Offer/discount posts
• Reels/short videos (with the design/content team)
• Handle daily posting, scheduling, and page management, including:
• Meta Business Suite / Creator Studio
• TikTok and Instagram scheduling tools
• Monitor and respond (with support team) to:
• Comments, messages, and basic customer inquiries
• Feedback and reviews related to social accounts
• Work closely with the e‑commerce and performance marketing teams to:
• Align content with campaigns, sales, and new arrivals
• Support ad creatives and landing pages with relevant content
• Analyze performance:
• Track reach, engagement, clicks, and basic conversions
• Prepare simple weekly/monthly reports
• Suggest improvements based on what works best in the Pakistani market
• Stay updated with:
• Latest social media trends in Pakistan
• Platform updates (Instagram, Facebook, TikTok)
• New or improved AI tools for design and content

Requirements

• Education:
• Intermediate or Bachelor’s degree in Marketing, Media, Business, or related field (or equivalent experience).
• Experience:
• 1–3 years of experience in social media management, preferably for e‑commerce brands or online stores.
• Strong understanding of Pakistani online buying behavior and local trends.
• International experience is not required.
• Skills:
• Strong knowledge of:
• Facebook, Instagram, TikTok (pages, Reels, stories, hashtags, etc.)
• Basic understanding of performance ads (Facebook/Instagram/Google) is a plus
• Practical experience with AI tools for content:
• Image generation (e.g., Midjourney, DALL·E, Canva AI)
• Content assistance (e.g., ChatGPT or similar)
• Ability to brief and coordinate with designers, editors, and content creators.
• Good copywriting for captions, hooks, and post descriptions (Urdu + basic English).
• Comfortable working with e‑commerce content: product highlights, offers, collections, seasonal sales.
• Basic understanding of analytics: Insights, page performance, and simple reporting.
• Soft skills:
• Strong ownership and responsibility for pages and results.
• Creative and up-to-date with social and cultural trends in Pakistan.
• Organized, able to manage calendars and deadlines.
• Good communication and teamwork skills.

Schedule

• 8 hour shift
• Day shift
• Monday to Saturday
• Sunday off

Job Type: Full-time

Pay: Rs25,000.00 - Rs35,000.00 per month

Work Location: In person