Social Media Manager - Edtech - B2C - Remote

Remote first opportunity

About Us

Learner Circle (www.learnercircle.in) offers LIVE online skill development courses for children, ranging from future skills, creative writing & book publishing, entrepreneurship, languages, performing arts and more.
We are a fast-growing, energetic EdTech startup passionate about helping children explore their talents beyond academics.

Social Media Manager – Learner Circle (Startup Role)

Location: Remote
Type: Full-time
Experience: 2–4 years (creative brands/edtech preferred)

About Learner Circle

Learner Circle is a lean, ambitious edtech + publishing startup helping children (8–18) write, publish, and launch their own books at global platforms like Sharjah, London & Chennai Book Fair. We are a small team with a big mission — building Young Authors, Global Creators.

What This Role Really Means (Startup Reality)

This is not just a “posting” job.
You will:

• Shape brand voice from scratch
• Build communities, not just followers
• Create demand for our programs
• Drive quality leads through storytelling
• Tell the world what our young authors are achieving

If your mindset is “That’s not my job,” this isn’t for you.
If your mindset is “Let’s figure it out and grow,” we want you.

Key Responsibilities Build a Growth-Driven Content Engine

• Plan performance + storytelling content calendars.
• Align content with revenue funnels (workshops → publishing → book launch events).
• Collaborate with Sales + Ops to understand what parents want.

Create Content That Converts

• Craft strong narrative-based captions & scripts.
• Build reels/testimonials that parents emotionally connect to.
• Repurpose content across Instagram, YouTube, WhatsApp, LinkedIn.

Growth + Community Building

• Grow the Young Authors movement through communities:
• Parents groups
• Creative writing clubs
• School outreach stories
• Track growth KPIs (reach, engagement, lead quality, event sign-ups).

Event-Based Marketing

• Turn book launches, workshops, and author wins into campaigns.
• Plan onsite content capture → quick editing → same-day posting.

Startup Metrics & Accountability

• Weekly growth review (what worked, what didn’t, why).
• Experiment with formats, hooks, storytelling angles.
• Suggest ideas beyond scope — ads, landing pages, website edits, etc.

Must-Have Skills

• Strong storytelling & copywriting (parent-focused).
• One-person content army mindset: idea → script → production brief.
• Basic editing capability (Canva/Reels).
• Data-driven mindset: knows how to interpret analytics.
• Comfortable working in fast-paced environment with ownership.

Good-to-Have (Plus Points)

• Experience in children’s brands/edtech/publishing.
• On-ground shoot coordination experience.
• Ability to take interviews (child/parent testimonials).

Our Culture (Non-Negotiable)

No ego
No office politics
Team over titles
We believe in building people, not just products

Honesty
Self-Responsibility
Always Do the Right Thing — Especially for Children

Growth Path

You will grow into:

• Head of Social Media
• Brand Lead
• Creative Director

(based on ownership + results, not just years)

Compensation

• Competitive Salary
• Event-based travel opportunities (Dubai, London, Sharjah, Chennai, etc.)

About Learner Circle Culture:
Learner Circle is a vibrant place to work, even though everyone works from their homes.
www.learnercircle.in and www.learnercirlce.us

https://www.youtube.com/watch?v=HYG5lkS4_g0
https://www.youtube.com/watch?v=-TLci830-KY
https://youtu.be/Lnr6QM5XnNU?si=jVcp2xHczFVpnm90

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance

Application Question(s):

• Kindly answer Yes/No

Do you have
a) Laptop to work from home
b) High-speed broadband

• Are you willing to come to the office at Teynampet, Chennai, for at least 2 days a week?
• When do you feel like a child again? Describe one small moment that brings that feeling.
• Are you ok with a 6-day work week, with 9 hours of work (including breaks)?

Experience:

• Social media management: 1 year (Required)

Language:

• English Fluently (Required)

Work Location: Remote