Social Media Manager for Cannabis Dispensary

About the Role:
Green Apple, a design-forward cannabis dispensary in Greenpoint/Williamsburg, is looking for a highly creative, video-focused Social Media & Content Manager to elevate our digital presence. This role is perfect for someone who lives and breathes content creation, understands cannabis culture, and can translate the unique energy of our brand into engaging visuals, videos, and storytelling across all digital platforms.

You'll be shaping the voice, style, and online personality of one of Brooklyn’s most design-driven cannabis retailers. If you’re a natural creator who loves filming, editing, and producing content that grabs attention, we want you.

Responsibilities:

Content Creation & Video Editing

• Produce eye-catching content including short-form videos, Reels, TikToks, product features, in-store footage, and branded visuals.
• Edit videos with speed and creativity using tools like Adobe Premiere, Final Cut, or CapCut.
• Capture original photo and video content inside the dispensary, at local events, and around the neighborhood.

Social Media Management

• Build and execute a social media strategy that aligns with Green Apple’s brand identity, product offerings, and community-driven mission.
• Manage daily posting, scheduling, and engagement across Instagram, TikTok, and other relevant platforms.
• Respond to comments, DMs, and customer reviews with professionalism and personality.
• Monitor cannabis-related trends, competitors, and cultural moments to keep Green Apple ahead of the curve.

Brand & Analytics

• Maintain consistent branding and tone across all content.
• Track performance using analytics tools to optimize content and identify new opportunities.
• Collaborate with our marketing and retail teams to support promotions, product launches, and in-store campaigns (e.g., Tax Free Tuesdays, product drops).

Qualifications:

• Strong video editing skills; ability to shoot and edit high-quality short-form content is a must.
• Experience in Adobe Creative Suite (Photoshop, Illustrator, Premiere), or similar design/video tools.
• Knowledge of social media best practices, analytics, and scheduling platforms (e.g., Hootsuite, Buffer, Later).
• Understanding of SEO, keyword research, and data-driven content optimization.
• Creative thinker with excellent storytelling skills and a strong eye for aesthetics.
• Comfortable working in a fast-paced retail environment and juggling multiple creative projects.
• Familiarity with the cannabis industry is a plus, but creativity is the priority.

Why Join Green Apple?

• Be part of a growing, design-driven cannabis brand in the heart of Greenpoint.
• Lead creative direction and have your ideas brought to life daily.
• Work in a highly creative environment where your content directly influences customer engagement and brand perception.
• Opportunity to shape one of NYC’s most exciting retail cannabis brands.
• Lots of product perks :)

Job Type: Part-time

Pay: $20.00 - $30.00 per hour

Expected hours: 5 – 20 per week

Work Location: Hybrid remote in Brooklyn, NY 11222