Social Media Manager (Hotel One Vogue)

Key Responsibilities

• Plan, develop, and implement comprehensive social media strategies aligned with
• business goals
• Manage daily social media activities, including posting, monitoring, and engagement
• Create original content such as posts, reels, stories, short videos, and graphics
• Write compelling captions, calls-to-action, and hashtag strategies
• Stay updated on social media trends, platform updates, and algorithm changes
• Manage social media calendars and ensure consistent posting schedules
• Engage with the online community by responding to comments, messages, and reviews
• Monitor brand mentions and handle basic customer inquiries or complaints professionally
• Collaborate with marketing, sales, and design teams to support campaigns
• Plan and execute paid social media campaigns (if required)
• Track, analyze, and report social media performance using analytics tools
• Use insights to improve reach, engagement, and follower growth
• Identify influencers or partnership opportunities to expand brand reach
• Ensure brand voice, tone, and visual consistency across all platforms
• Conduct competitor analysis and suggest improvements

Required Skills & Competencies

• Excellent written and verbal communication skills
• Strong creativity and storytelling abilities
• Understanding of platform-specific best practices (Instagram, TikTok, LinkedIn,
• Facebook, X)
• Knowledge of social media analytics and performance metrics
• Ability to multitask and manage multiple accounts or campaigns
• Basic design and video-editing knowledge (Canva, CapCut, Adobe tools preferred)
• Problem-solving and decision-making skills

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Media Studies, or related field
• (preferred)
• 1–3 years of experience managing social media accounts (brand or agency experience is a
• plus)
• Portfolio or examples of previous social media work (preferred)