Social Media Manager - Small Restaurant Group

<Job Overview>
Are you passionate about connecting brands with audiences through dynamic social media strategies? We’re seeking an energetic and detail-oriented Social Media Manager to lead our small restaurant group’s digital presence. In this role, you will craft compelling content, engage with our community, and elevate our brand across multiple platforms. Your creativity and strategic mindset will drive customer engagement, boost brand awareness, and help us build lasting relationships with our guests. If you thrive in a fast-paced environment and love turning ideas into captivating visuals and stories, this is your chance to make a real impact!

<Responsibilities>

• Develop and execute innovative social media marketing campaigns across platforms such as Facebook, Instagram, Twitter, and TikTok to increase brand visibility and customer engagement.
• Create high-quality content including photography, videos, graphics, and written posts that align with our brand voice and resonate with our target audience.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor performance, and optimize campaigns based on analytics.
• Conduct social listening to gather insights on customer preferences, industry trends, and competitor activities to inform content strategy.
• Implement Facebook Advertising campaigns to reach targeted audiences effectively while managing budgets for maximum ROI.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing to produce visually appealing content.
• Analyze web and social media analytics using Google Analytics and other tools to measure campaign success and refine strategies accordingly.
• Engage with followers by responding promptly to comments, messages, and reviews to foster strong relationship management.
• Collaborate with the restaurant team on branding initiatives, promotional events, and public relations efforts to enhance our community presence.

<Requirements>

• Proven experience in social media management within the hospitality or small business sector.
• Proficiency in social media marketing tools such as Hootsuite or Buffer for scheduling and analytics.
• Strong graphic design skills using Adobe Photoshop, Illustrator, or similar software; video editing experience is a plus.
• Knowledge of SEO best practices and keyword research to improve content discoverability.
• Familiarity with Facebook Advertising platform for creating targeted ad campaigns.
• Ability to analyze data from Google Analytics and web analytics tools to assess performance metrics.
• Excellent proofreading skills with an eye for detail in all content creation efforts.
• Experience in public relations, branding, e-commerce integration, and digital marketing strategies.
• Strong relationship management skills with the ability to engage diverse audiences effectively. Join us in shaping an engaging digital voice that captures the spirit of our restaurant group! We’re committed to fostering a vibrant team environment where your creativity can flourish while making a tangible difference in our community’s dining experience. All roles are paid positions dedicated to supporting your professional growth in the exciting world of social media marketing!

Pay: From $45,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Vision insurance

Work Location: In person