Social Media Manager & Writer

Who We Are and Why Join Us

At OnMed our purpose is simple but powerful...to improve the quality of life and sense of well-being in our communities by bringing access to healthcare to everyone, everywhere. Our path to everywhere has already begun, with our innovative CareStation, a small but mighty, Clinic-in-a-Box, bringing #healthcareaccess anywhere with an outlet to plug it in. Poised to become a key component in America’s public health infrastructure, the OnMed CareStation is the only tech-enabled, human-led, hybrid care solution that combines the comprehensive experience, trust and outcomes of a clinic, with the rapid scalability of virtual care.

At OnMed, every role, everyday, is directly impacting the communities we serve. You’ll join a high-performing purpose-driven team, innovating to break down the barriers that keep people from the care they need.

This is not just a job...it's a movement to bring access to healthcare where and when people need it most. It’s healthcare that shows up.

Who You Are

The Social Media Manager & Writer is a key force behind OnMed’s storytelling—creating strategic, multi-channel content that connects with both B2B and B2C audiences. You’ll collaborate across marketing, sales, leadership, and agency partners to deliver compelling content that spans social media, thought leadership, PR, and event storytelling.

This is an executional role, responsible for developing smart content strategies, writing, editing, and plugging-in where needed.

Role’s Responsibilities

Content Strategy and Creation

• Develop and write content across multiple formats and channels, including social media posts, blogs, white papers, case studies, video scripts, emails, and website copy.
• Create tailored content for varied audiences, including B2B, B2C, investors, partners, and public sector stakeholders.
• Ideate and execute creative campaigns that blend education, entertainment, and inspiration, positioning OnMed as an innovative, disruptive force in health tech—without sounding like traditional healthcare marketing.
• Use data to inform, test, and optimize content strategy and performance.
• Translate complex healthcare and technology concepts into clear, engaging, and accessible narratives.
• Ensure brand voice, tone, and key messaging are consistent across all channels and materials.
• Collaborate with internal stakeholders to uncover compelling stories and bring them to life.
• Support executive communications, including LinkedIn content, articles, and event remarks.

Planning, Insights, Optimizations

• Track and analyze performance across all channels using Google Analytics, Canva, Monday.com, and native social reporting tools.

• Use analytics to identify insights, trends, and opportunities for improvement.
• Monitor healthcare, tech, and innovation trends to identify timely storytelling moments and reactive media opportunities.
• Perform other related role’s responsibilities as assigned.

Requirements

Knowledge, Skills & Abilities

• Proficient with social media scheduling tools and platforms.
• Familiar with Google Analytics, Canva, and social analytics dashboards; bonus for experience with Meltwater and Asana.
• Exceptionally organized, detail-oriented, and collaborative, with a strong sense of ownership and accountability.
• Data-driven mindset—able to use insights to inform strategy and optimize performance.
• Excellent writing, communication, and interpersonal skills, with the ability to influence and collaborate effectively across teams and levels.

Education & Experience

• 3-5 years of experience in social media management and content creation.
• Proven track record of successful brand amplification campaigns.
• Expertise in LinkedIn, Instagram, Facebook, TikTok, and emerging platforms.
• Bonus: Graphic design and visual storytelling skills that translate across formats.
• Demonstrated ability to engage both B2B and B2C audiences effectively.
• Strong understanding of content cadence, algorithm dynamics, and trend spotting.

Location: Hybrid in White Plains, NY (3 days in the office and 2 days remote).

Benefits

OnMed provides a competitive total rewards package, including comprehensive healthcare benefits, unlimited PTO, and paid holidays.

The base salary range for this role is up to $100,000 plus bonus, commensurate with the candidate's experience.

OnMed is a proud equal opportunity employer. All qualified applicants will be considered without regard to race, color, creed, religion, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, marital status, veteran status, or any other category protected by law.

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