Social Media Marketer

We are looking for an experienced Social Media Marketer with strong expertise in paid advertising and campaign performance optimization.

The ideal candidate should have hands-on experience managing Meta Ads campaigns for eCommerce and lead generation, along with strong analytical skills to optimize campaigns based on performance data.

Key Responsibilities

• Plan, launch, and manage social media advertising campaigns (Meta Ads – Facebook & Instagram)
• Optimize campaigns for lead generation, conversions, and ROI
• Set up and manage Facebook Pixel, tracking events, and Conversion APIs
• Analyze customer journeys, conversion funnels, and campaign performance
• Use tools like Google Analytics and reporting dashboards to evaluate campaign success
• Conduct audience research and competitor analysis to improve campaign performance
• Communicate campaign strategies and performance updates with clients
• Stay updated with platform updates, advertising trends, and best practices

Requirements

• Minimum 1–2 years of experience in Social Media Marketing or Performance Marketing
• Previous experience in a Digital Marketing Agency
• Strong hands-on experience with Meta Ads Manager (Facebook & Instagram Ads)
• Experience with Pixel setup, tracking events, and Conversion APIs
• Knowledge of Google Analytics and campaign performance tracking
• Strong analytical and problem-solving skills
• Ability to manage multiple campaigns and meet deadlines
• Excellent communication skills for client interaction

Location: Karachi (On-Site)
Job Type: Full-Time
Salary: Market Competitive

Important: Only candidates with hands-on experience running paid social media campaigns will be considered.

Pay: Rs90,000.00 - Rs120,000.00 per month

Work Location: In person