Social Media Marketing

India

Job Title: Social Media Marketing Specialist

Location: Mohali Punjab
Job Type: Full-Time
Department: Social Media Marketing

About the Role:

We are looking for a creative, data-driven, and strategic Social Media Marketing Specialist to join our growing team. You will be responsible for developing and executing social media strategies that increase brand awareness, engage our target audience, and drive business growth across various platforms.

Key Responsibilities:

Develop, implement, and manage social media strategy across platforms (Instagram, Facebook, X/Twitter, LinkedIn, YouTube, etc.)
Create, curate, and schedule engaging content (images, videos, stories, reels, polls, etc.)
Collaborate with design, content, and marketing teams to align campaigns with broader marketing goals
Monitor and analyze social media performance metrics using tools like Hootsuite, Buffer, or native analytics platforms
Engage with the online community and respond to comments, messages, and mentions in a timely, brand-appropriate manner
Stay up to date with the latest social media trends, platform updates, and best practices
Run and optimize paid social media advertising campaigns
Track and report on KPIs such as reach, engagement, click-through rates, conversions, and ROI
Assist in influencer outreach, partnerships, and user-generated content strategies
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field
2+ years of experience in social media marketing or digital marketing
Strong understanding of key social media platforms and their respective best practices
Experience with social media management tools .
Familiarity with advertising platforms (Meta Ads Manager, LinkedIn Ads, etc.)
Excellent writing, editing, and communication skills
Ability to interpret analytics and turn insights into actionable strategies.
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