Social Media Marketing Executive

Job Brief:

We’re looking for a results-driven and creative Digital Marketing Executive who specializes in Google Ads, Meta (Facebook/Instagram) Ads, and TikTok Ads.
The ideal candidate will have hands-on experience in running, optimizing, and scaling paid ad campaigns, along with a deep understanding of content strategy, social media marketing, and lead generation.
This is a high-impact position for someone who knows how to use performance marketing and creative storytelling to grow brands and drive conversions.

Key Responsibilities

• Plan, create, and manage Google Ads, Meta Ads, and TikTok Ads campaigns with strong ROI focus.
• Develop and execute integrated social media and digital marketing strategies to achieve business goals.
• Create and manage engaging content calendars across multiple social platforms.
• Analyze and report campaign performance metrics, optimizing budgets and creatives based on data insights.
• Develop and implement retargeting, look-alike, and interest-based audience campaigns.
• Collaborate with designers and content teams to produce high-performing ad creatives.
• Monitor the latest trends in digital advertising, algorithm updates, and social media best practices.
• Manage day-to-day posting, engagement, and brand presence across platforms.
• Maintain consistent branding, tone, and messaging in all communications.
• Stay updated on competitors and industry trends to identify growth opportunities.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in running and managing paid campaigns (Google, Meta, TikTok).
• Proven track record of achieving strong ROAS (Return on Ad Spend) and campaign results.
• Deep understanding of Google Ads Manager, Meta Business Suite, and TikTok Ads Manager.
• Strong analytical skills with experience using Google Analytics, Meta Insights, and related tools.
• Excellent communication, copywriting, and creative direction skills.
• Ability to multitask, meet deadlines, and manage multiple campaigns simultaneously.
• Passionate about digital trends, marketing innovation, and data-driven growth.

Perks & Benefits

• Competitive salary (up to PKR 200,000/month).
• Growth-oriented environment with performance bonuses.
• Opportunity to work on international campaigns and high-budget ad accounts.
• Creative freedom and professional development support.

Job Type: Full-time

Pay: From Rs50,000.00 per month

Ability to commute/relocate:

• Karachi Shahra-E-Faisal: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person