Digital Marketing Executive

We are looking for a results-driven Digital Marketing Executive to take the lead in planning, executing, and optimizing our digital marketing efforts. The ideal candidate is someone who understands digital ecosystems, drives impactful campaigns, and enhances brand visibility while improving engagement and conversions.

What You’ll Do:

• Develop and execute B2B digital marketing strategies aligned with brand and business goals.
• Launch and optimize data-driven campaigns to boost traffic, lead generation, and ROI.
• Manage daily social media activities including content calendars, scheduling, engagement, and platform communication.
• Grow communities across Facebook, Instagram, YouTube, LinkedIn, TikTok and emerging platforms through both paid and organic strategies.
• Execute and refine paid advertising campaigns on Google Ads, Meta Ads, YouTube Ads, and other platforms.
• Conduct keyword research and implement SEO initiatives to enhance organic ranking and search presence.
• Analyze performance insights using Google Analytics, Meta Insights, and similar tools to prepare regular reports.
• Collaborate with creative, content, and other teams to maintain strong brand consistency.
• Stay updated with digital trends, competitive landscape, and platform algorithm updates to leverage new opportunities.

What We’re Looking For:

• Bachelor’s in Marketing, Media Studies, or a related field.
• Minimum 2 years of experience in digital or social media marketing.
• Hands-on experience with Meta Business Suite, Google Ads, Canva, and analytics tools.
• A creative mind with strong attention to detail and communication skills.

Location: DHA Phase 2 Extension, Karachi
Shift Timings: 2:00 PM - 11:00 PM (US Times Zone)

Ready to grow your digital marketing career with us?

Apply now at careers@icon.com.pk and let’s create something amazing together!

Job Type: Full-time

Work Location: In person