Social Media & Marketing Executive

Objective:
Build and maintain a strong brand presence, run marketing campaigns, manage content posting, and contribute creatively to brand identity, packaging, and gifting ideas.

Key Responsibilities

• Plan and execute social media strategies across Instagram, TikTok, Facebook, and LinkedIn.
• Manage post scheduling, PPC ads, audience engagement, and performance analytics.
• Conceptualize campaign ideas, brand shoots, packaging and gifting concepts, and promotional content.
• Develop brand storytelling, tone of voice, and maintain brand consistency across platforms.
• Collaborate with influencers, content creators, salons, boutiques, and lifestyle partners.
• Stay updated on fashion, beauty, lifestyle trends, and market aesthetics to bring fresh ideas.
• Support basic website updates, landing page improvements, and content placement.

Requirements

• 2–4 years of experience in social media, digital, or brand marketing.
• Experience in lifestyle, beauty, fashion, skincare, or product-based brands preferred.
• Strong sense of branding, creativity, storytelling, and visual appeal.
• Knowledge of social media tools, paid ads, analytics, and influencer marketing.
• Excellent communication, copywriting, and presentation skills.
• Basic understanding of website maintenance and graphic designing is a plus.

Note: This hiring is for a new product-based lifestyle & fragrance brand under our parent company.

Job Type: Full-time

Application Question(s):

• Please share links to social media pages, campaigns, or brand accounts you have managed (Instagram, TikTok, Facebook, etc.).
• Do you have experience working with fashion, lifestyle, beauty, fragrance, or product-based brands?
• Which tools or platforms have you used for managing social media, paid ads (PPC), or performance analytics?

Work Location: In person