Social Media Marketing Executive

Job Description (JD)

• Plan and execute social media marketing strategies for software products, SaaS platforms, and AI/ML-based solutions.
• Manage and grow company presence across platforms such as LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
• Run and optimize performance marketing campaigns to generate leads and conversions.
• Collaborate with product, development, and sales teams to understand technical offerings and translate them into marketing content.
• Develop content strategies including posts, campaigns, and promotional materials for tech products and services.
• Track campaign performance using analytics tools and improve ROI through data-driven decisions.
• Create and manage paid advertising campaigns for lead generation and brand awareness.
• Monitor market trends in SaaS, AI, and software development to improve marketing strategies.
• Coordinate with graphic designers and content creators to produce engaging marketing materials.
• Maintain consistent brand messaging across all digital channels.

Job Responsibilities (JRs)

• Execute daily social media posting and campaign management.
• Manage performance marketing ads on platforms like Meta Ads, LinkedIn Ads, and Google Ads.
• Generate qualified leads for SaaS and software development services.
• Analyze campaign metrics such as CTR, CPC, CPL, and conversion rates.
• Create marketing funnels for B2B tech services and SaaS products.
• Research target audiences including startups, enterprises, and tech companies.
• Coordinate with the technical team to understand tech stacks, product features, and AI/ML capabilities.
• Conduct A/B testing on ads, creatives, and landing pages.
• Prepare monthly performance reports and suggest optimization strategies.
• Support brand awareness and product launch campaigns for new software solutions.
• Strong knowledge of Performance Marketing & Paid Ads
• Understanding of Software House workflows and SaaS products
• Familiarity with Tech Stacks, AI/ML concepts, and software development lifecycle
• Experience with Meta Ads, LinkedIn Ads, Google Ads, and analytics tools
• Knowledge of SEO, content marketing, and lead generation strategies
• Basic understanding of CRM tools and marketing automation platforms

Work Location: In person