Social Media Marketing Executive / SMM

We are seeking a dynamic and creative Social Media Marketing (SMM) Executive to join our marketing team. The ideal candidate will have hands-on experience managing both organic and inorganic social media campaigns, with a passion for developing strategies that engage, grow, and convert audiences.

Key Responsibilities: Organic Social Media Campaigns:

• Content Creation & Strategy: Develop, curate, and manage engaging content for organic social media campaigns, including copy, images, videos, and graphics.
• Audience Engagement: Actively engage with followers, respond to comments, direct messages, and manage online community interactions to build relationships and brand loyalty.
• Social Media Strategy: Develop and implement organic social media strategies aligned with client's business objectives, ensuring optimal performance across all channels (Facebook, Instagram, LinkedIn, etc.).
• Performance Tracking & Analytics: Monitor key performance metrics (KPIs) such as engagement rate, reach, traffic, and conversions, and report on the success of organic campaigns.
• Trend Analysis & Content Optimization: Keep abreast of current social media trends, industry best practices, and competitor activity, and adjust strategies to improve results.

Inorganic Social Media Campaigns (Paid Media):

• Paid Social Advertising: Manage and execute paid campaigns across social media platforms (Facebook Ads, Instagram Ads, Google Ads, etc.) to drive awareness, engagement, and conversions.
• Ad Creation & Optimization: Assist in creating compelling ad copy and visuals, conduct A/B testing, optimize ads for maximum ROI, and ensure alignment with overall goals.
• Budget Management: Allocate and manage budgets for paid campaigns, ensuring efficient spending while achieving desired results and KPIs.
• Audience Targeting: Utilize advanced targeting options (interest-based, behavioral, demographic) to reach the right audience for both paid campaigns and social media objectives.
• Campaign Reporting & Analytics: Analyze campaign performance, generate reports, and provide actionable insights for improving paid campaigns.

Additional Responsibilities:

• Cross-Department Collaboration: Collaborate with the content, design, and sales teams to ensure consistency in messaging, branding, and alignment with marketing objectives.
• Crisis Management: Address any negative comments, reviews, or PR issues on social media in a timely and professional manner.

Key Skills & Qualifications:

• Experience: Minimum 2-3 years of experience in social media marketing, with proven expertise in both organic and inorganic campaigns.
• Social Media Platforms: Proficient in managing and advertising across major platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.
• Analytics & Reporting: Strong understanding of analytics tools (Google Analytics, Facebook Insights, etc.) to track campaign performance and optimize strategies.
• Ad Management Tools: Experience with social media ad platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, or Google Ads is essential.
• Communication Skills: Strong written and verbal communication skills, with the ability to create engaging content and communicate effectively with team members and audiences.
• Creativity: A creative mindset and the ability to think outside the box to engage audiences and drive business growth.
• Attention to Detail: Strong attention to detail with the ability to manage multiple tasks and deadlines.

Education & Certification:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Additional certifications in Social Media Marketing or Digital Advertising (e.g., Google Ads, Facebook Blueprint) are a plus.

Job Nature: Onsite

Job Shift: Night

Job timing: 9 pm - 6 am PST

Job Location: Clifton, block 5

Availability: Immediate

Job Type: Full-time

Application Question(s):

• This job requires working in the night shift, can you work in the night shift?

Work Location: In person