Social Media Marketing & Influencer Marketing

Key Responsibilities

Social Media Manager Responsibilities:

• Plan, create, and schedule content across Instagram, Facebook, YouTube, LinkedIn, and other platforms
• Manage day-to-day social media activities and respond to audience engagement
• Monitor social media trends and competitor activity to optimize strategy
• Track and report key metrics (reach, engagement, follower growth)
• Collaborate with the marketing team to align campaigns with business goals
• Create and maintain a content calendar
• Coordinate and optimize paid campaigns if required

Influencer & Influencer Marketing Responsibilities:

• Represent the brand in creative and authentic ways across social media
• Create original, high-quality content for posts, stories, reels, and videos
• Engage with followers, respond to messages/comments, and build a loyal community
• Promote products/services through collaborations, campaigns, and sponsored content
• Identify, reach out, and collaborate with other influencers, brand ambassadors, and partners
• Track and report campaign performance (reach, engagement, conversions, ROI)
• Attend events, product launches, or brand collaborations as the brand’s representative
• Stay updated on influencer marketing trends, best practices, and platform algorithms

Develop creative strategies to increase brand awareness and engagement through influencer campaigns

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person