Job Description – Head of Social Media / Lead Social Media ManagerPosition Overview
We are seeking a highly skilled and strategic Head of Social Media to lead, manage, and oversee a team of social media managers across multiple platforms. The ideal candidate will be responsible for creating and implementing a cohesive social media strategy, ensuring brand consistency, driving engagement, and achieving measurable business goals. This leadership role requires strong management skills, creativity, and a deep understanding of digital marketing trends.
Key Responsibilities
- Leadership & Team Management
- Lead, mentor, and supervise a team of social media managers.
- Allocate tasks, set goals, and monitor team performance.
- Provide training, feedback, and professional development opportunities.
- Strategy Development & Execution
- Develop and oversee the execution of social media strategies across all platforms (Facebook, Instagram, LinkedIn, TikTok, X/Twitter, YouTube, etc.).
- Align strategies with overall marketing and business objectives.
- Stay updated with the latest trends, tools, and best practices in social media.
- Content & Branding
- Ensure brand tone, voice, and messaging remain consistent across all channels.
- Oversee the creation of engaging, high-quality, and innovative content.
- Collaborate with creative and content teams for campaigns and promotions.
- Analytics & Reporting
- Monitor KPIs, analyze performance metrics, and generate reports.
- Optimize strategies based on data-driven insights.
- Provide senior management with clear reports on social media ROI.
- Collaboration & Campaigns
- Work closely with marketing, PR, sales, and design teams to support cross-channel campaigns.
- Manage influencer and partnership collaborations.
- Oversee paid social media advertising strategies.
- Crisis & Reputation Management
- Monitor online conversations and manage brand reputation.
- Address and resolve escalated customer concerns on social platforms.
Requirements
- Bachelor’s degree in Marketing, Communications, Media, or related field (Master’s preferred).
- 5+ years of experience in social media management, with at least 2+ years in a leadership role.
- Proven track record of developing and executing successful social media campaigns.
- Strong understanding of all major social media platforms and tools.
- Excellent communication, leadership, and project management skills.
- Data-driven mindset with experience in social media analytics and reporting.
- Creative thinker with the ability to innovate and adapt.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to lead and grow a dynamic social media team.
- Professional growth and training opportunities.
- A collaborative and innovative work environment.
Job Type: Full-time
Pay: Rs40,000.00 - Rs60,000.00 per month
Work Location: In person