Social Media Marketing Internship

Program Objective

To provide candidates with comprehensive industry exposure in social media marketing, web design, AI‑powered content creation, and digital advertising.

This internship bridges the gap between academic learning and real‑world client work through structured training, live project execution, and performance‑based incentives.

Upon successful completion, candidates will be job‑ready professionals with a strong portfolio and practical expertise in tools and workflows used by top digital agencies.

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Learning Curriculum - What You’ll Master

Social Media Marketing

• Instagram, Facebook, LinkedIn, YouTube, Google Business Profile – end‑to‑end management
• Content calendar planning & scheduling (Meta Business Suite, Buffer)
• Reels, stories, and carousel post creation
• Community engagement & audience growth tactics

Content Creation & Copywriting

• Caption writing for different platforms & objectives
• Blog writing & article drafting
• Visual storytelling through images and videos
• Brand voice development

AI Tools for Marketing & Design

• ChatGPT – content brainstorming, planning, rewriting, summarising
• AI image generation – Canva AI, Midjourney basics, prompt crafting
• Automating repetitive tasks with AI

SEO & Analytics

• SEO fundamentals – keyword research (Google Keyword Planner, Ubersuggest)
• On‑page SEO – meta titles, descriptions, headings, internal linking
• Google Search Console – setup, performance report analysis
• Basic Google Analytics 4 overview

Google & Meta Ads

• Campaign objective selection
• Audience targeting basics
• Ad copy & creative guidelines
• Budget setting & performance tracking

Canva & Graphic Design Workflows

• Advanced Canva – templates, branding kits, animations
• Design principles: layout, typography, colour theory, balance
• Creating posts, reels covers, brochures, presentations

WordPress & Landing Pages

• WordPress installation, themes, plugins
• Page builders (Elementor / WPBakery basics)
• Landing page structure – headline, CTA, social proof, forms
• Mobile responsiveness & speed basics

Client Handling & Campaign Planning

• Understanding client requirements
• Presenting ideas & reports
• Campaign strategy documentation
• Professional communication (email, calls, meetings)

Visual Storytelling & Photography

• Composition basics for social media visuals
• Smartphone photography tips
• Selecting & editing images for brand consistency

Job Type: Internship
Contract length: 3 months

Pay: ₹5,000.00 per month

Work Location: In person