Social Media Marketing Manager

Responsibilities:

• Develop and implement engaging, high-quality content tailored to each social media platform (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Create and manage content calendars to ensure consistent, timely, and relevant posting
• Actively engage with followers, respond to comments and messages, and foster relationships with online communities to increase brand loyalty.
• Manage online interactions in a way that supports brand voice and values.
• Plan and execute paid social media campaigns, monitor performance, and optimize them for better ROI.
• Collaborate with teams to plan and execute photoshoots and video shoots for social media content.
• Track, measure, and analyze performance metrics (reach, engagement, conversion rates, etc.).
• Provide insights and recommendations for improving strategies based on data analysis and trends.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Proven 4+ years experience in social media marketing, with a strong portfolio of successful campaigns.
• Strong knowledge of social media platforms, trends, and tools.
• Experience in photography and videography for social media content.
• Creative thinking with excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Job Type: Full-time

Pay: ₹45,000.00 - ₹50,000.00 per month

Application Question(s):

• How many years of experience do you have in social media marketing or digital marketing?
• Have you managed social media for any lifestyle, fashion, or D2C brand before?
• Are you comfortable for Vile Parle East, Mumbai location?
• What is your current and expected monthly salary?

Work Location: In person