Social Media Marketing Manager

Social Media Marketing Manager New York, NY 10018 The Director-Social Media plays a vital role in managing and elevating the bank’s social media presence across both internal (e.g., HR) and external (e.g., Consumer, Private Bank) audiences.

This position exists to advance multi-channel campaigns and awareness initiatives that drive brand alignment, stakeholder engagement, and competitive visibility. By administering the enterprise platform (Sprinklr), contributing content, analyzing campaign performance, and providing strategic go-to-market recommendations, the coordinator helps deliver measurable business impact. Core to this role is content development, editorial oversight, calendar and budget management, and the ability to translate insights into actionable direction for the bank’s social media strategy.

Pay Range: 117,185 - $155,270 - $193,355 Pay Range: Local Minimum Wage - $0.00 - $0.00

• Project management, calendar management, and pro-active lead player for posts that are in development, waiting on sign-off, edits, refinements.
• Managing the platform, updating Sprinklr, handling edits, post edits, reposts and technical issues based on the platform.
• Content creation, content editor – the former for basic holiday and general interest including topics like fraud management and quarterly corporate earnings or ad hoc corporate news and updates; the latter for working with marketing managers in the LOBs to finalize posts
• Best practices, competitive assessment – ongoing – of key competitors by LOB, e.g. Citizens Private Bank, Huntington, Gladstone Peapack; and ongoing dialogue to help ensure that FLG is working with the best ideas, best platform, best thinking.
• Analyzes and resolves problems pertaining to the Sprinklr platform.

• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance training. Accountable to maintain compliance with applicable federal, state, and local laws and regulations.

• Education level preferred: Undergraduate Degree (4 years or equivalent) or equivalent experience

• Banking – basic understanding of consumer products, commercial and corporate lending, investment banking, wealth management.
• Strong writer with demonstrated experience developing content and finished copy/design in the financial industry.
• Demonstrated portfolio of use of behavioral, age, media consumption segmentation strategies
• Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.
• Build trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience.
• Physical demands (ADA): No unusual physical exertion is involved.