Social Media Marketing Manager

Social Media Marketing Manager

We are looking for a strategic and performance-oriented Social Media Marketing Manager

who understands growth, engagement, and lead generation.

Role Overview

The Social Media Marketing Manager will be responsible for planning, executing, and optimizing social media strategies for multiple UAE-based clients.

This role focuses on:

• Growth
• Engagement
• Lead generation
• Campaign execution
• Client coordination

Key Responsibilities

Strategy & Planning

• Develop monthly & quarterly social media strategies
• Define KPIs (Reach, Engagement, Leads, Conversions)
• Create content pillars aligned with business goals
• Align organic strategy with paid advertising campaigns

Content Calendar Ownership

• Create and manage monthly content calendars
• Ensure consistent posting across platforms
• Plan campaigns around UAE events (Ramadan, National Day, etc.)
• Maintain brand positioning across all clients

Content Direction

• Guide content creators and designers
• Approve captions, scripts, and creatives
• Ensure correct tone for different industries
• Suggest viral formats and content angles

Performance Analysis

• Track engagement, reach, saves, shares, and follower growth
• Monitor organic lead generation performance
• Analyze high-performing content
• Conduct A/B testing for hooks and captions
• Prepare monthly reports

Team & Client Coordination

● Coordinate with:

Content Creator

Designer / Video Editor

Performance Marketer

• Conduct weekly review meetings
• Present strategy and reports to clients

Campaign Management

• Plan and execute promotional campaign
• Integrate organic + paid strategies
• Support Meta lead generation campaigns
• Ensure strong CTA and conversion focus

Requirements

• Minimum 2 years experience in Social Media Management]
• Strong understanding of Instagram, Facebook, TikTok & LinkedIn algorithms
• Experience managing multiple client accounts
• Strong copywriting skills
• Data-driven mindset

Preferred Skills

• Proficiency in English
• Experience with Canva and Meta Business Suite
• Understanding of UAE market trends
• Strong communication and presentation skills

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month

Experience:

• Social Media marketing Manager: 2 years (Preferred)

Language:

• English (Preferred)