Social Media Marketing Manager

About Fitura Brands

Fitura Brands is building the future of fitness, sport, and recovery through three premium performance-led concepts:

• Padel SWT — premium indoor padel clubs
• Core Precinct — athletic reformer training
• ContrasTheory — contrast therapy and recovery studios

We are creating a modern wellness ecosystem centered around sport, strength, recovery, and community — backed by world-class branding, premium experiences, and scalable franchise growth.

We’re looking for a highly creative, fast-moving, and culturally aware Social Media Marketing Manager to help lead the digital voice of our brands globally.

The Role

This is not a traditional corporate social media role.

We are looking for someone who understands modern brand building, storytelling, culture, and performance-driven content. Someone who can create content that feels premium, energetic, and emotionally engaging — while also understanding how to drive audience growth, engagement, and brand awareness.

The ideal candidate is equal parts:

• Social strategist
• Content creator
• Video editor
• Graphic designer
• Trend spotter
• Community builder

You should be deeply passionate about fitness, wellness, sport, hospitality, and modern lifestyle brands.

Key Responsibilities

Social Media Management & Strategy

• Develop and execute social media strategies across all Fitura Brands concepts
• Manage day-to-day posting across Instagram, LinkedIn, TikTok, YouTube, Facebook, and emerging platforms
• Build brand awareness, engagement, and audience growth
• Create content calendars aligned with launches, campaigns, partnerships, and events
• Monitor trends, cultural moments, and platform updates

Content Creation

• Capture and create high-quality photo and video content
• Edit short-form video content for Reels, TikTok, YouTube Shorts, and paid ads
• Create engaging graphics, story assets, thumbnails, and promotional materials
• Maintain strong visual consistency across all brands
• Help direct shoots and assist with creative production

Video Editing & Graphic Design

• Edit fast-paced, premium-quality social content
• Add motion graphics, transitions, captions, music, and storytelling elements
• Design social graphics, pitch decks, campaign assets, and digital marketing collateral
• Work closely with leadership and creative teams to bring campaigns to life

Community and Brand Growth

• Engage with followers, members, franchise prospects, and partners online
• Support influencer, ambassador, and partnership campaigns
• Help build a strong community-driven brand presence
• Monitor analytics and provide reporting on performance and growth

Desired Skills and Experience

Required

• 3+ years experience in social media marketing, content creation, or digital marketing
• Strong understanding of Instagram, TikTok, LinkedIn, and YouTube content strategy
• Experience editing high-quality short-form video content
• Strong graphic design capability
• Experience using:
• Adobe Creative Suite
• Premiere Pro
• After Effects
• Photoshop
• Canva
• CapCut or similar editing platforms
• Strong copywriting and communication skills
• Ability to work in a fast-paced startup environment
• Highly organized with strong attention to detail

Bonus Skills

• Photography or videography experience
• Experience within fitness, wellness, hospitality, sport, or lifestyle brands
• Experience managing paid social campaigns
• Understanding of franchise or multi-location marketing
• Experience working with influencers or creators

Traits We're Looking for

We care just as much about mindset and energy as we do experience.

The ideal person is:

• Highly creative and visually driven
• Obsessed with modern branding and culture
• Fast-moving and proactive
• Strong communicator
• Entrepreneurial and self-motivated
• Positive, energetic, and team-oriented
• Detail-focused while still seeing the bigger picture
• Comfortable wearing multiple hats
• Passionate about fitness, recovery, performance, and lifestyle brands
• Hungry to build something meaningful from the ground up

Why Join Fitura Brands?

• Opportunity to help build a global fitness and wellness platform from the ground floor
• Work across multiple exciting and disruptive brands
• Fast-growing startup environment with real career growth potential
• Work directly with leadership and founders
• Opportunity for travel, events, partnerships, and industry exposure
• Be part of a brand focused on performance, culture, community, and innovation

Location

• Flexible / Hybrid
• Travel may occasionally be required for launches, events, shoots, and activations.