Social Media Marketing Manager/ Specialist

Job Overview:

We are looking for a creative and results-driven Social Media Marketing Specialist with 2–4 years of hands-on experience in managing and growing brand presence across digital platforms. The ideal candidate should have strong expertise in content planning, paid campaigns, audience engagement, and performance analysis — preferably within the IT, tech, or fintech sector.

Key Responsibilities:

• Develop and implement social media strategies aligned with business goals
• Manage and grow company accounts on LinkedIn, Instagram, Facebook, TikTok, and X (Twitter)
• Create, schedule, and publish engaging content (posts, reels, stories, carousels)
• Plan and execute paid campaigns (Meta Ads, LinkedIn Ads, TikTok Ads)
• Monitor analytics, track KPIs, and generate monthly performance reports
• Conduct market and competitor research
• Collaborate with designers and content writers for consistent branding
• Support lead generation efforts through organic and paid social campaigns

Requirements:

• 2–4 years of experience in social media marketing
• Strong understanding of social media algorithms and growth tactics
• Hands-on experience with Meta Business Suite and LinkedIn Campaign Manager
• Basic knowledge of ad budgeting and performance optimization
• Good copywriting and communication skills
• Familiarity with Canva, Adobe tools, or similar design platforms
• Understanding of digital marketing funnels and basic SEO concepts

Job Type: Full-time

Pay: Rs90,000.00 - Rs120,000.00 per month

Work Location: In person