Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Location: Abu Dhabi, UAE

Salary Range: AED 6,000 – 7,000 per month

Language: Arabic & English

About Us

Jay’s Holding L.L.C specializes in luxury cakes, floral arrangements, and bespoke gifting. We are looking for a creative and data-driven Social Media Marketing Specialist to grow our online presence and engage our audience across multiple platforms.

Key Responsibilities

• Strategy & Planning:  Develop and implement social media marketing strategies to increase followers, engagement, and brand awareness.
• Content Creation:  Plan and create high-quality Arabic and English content (posts, stories, reels) in coordination with the design and video team.
• Campaign Management:  Run and optimize paid campaigns on Instagram, TikTok, Facebook, and other relevant platforms.
• Community Engagement:  Respond to messages, comments, and inquiries promptly while maintaining brand tone.
• Analytics & Reporting:  Track and report performance metrics (reach, engagement, conversions) and recommend improvements.
• Trend Spotting:  Stay updated with the latest social media trends, viral content ideas, and competitor activities.
• Collaboration:  Work closely with marketing executives, videographers, and designers to ensure brand consistency.
• Influencer & PR Coordination:  Identify and collaborate with influencers or brand ambassadors for campaigns and events.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum  2–3 years of proven social media marketing experience  (F&B or retail preferred).
• Fluent in Arabic  (spoken & written); English proficiency is highly desirable.
• Strong knowledge of social media tools (Meta Business Suite, TikTok Ads Manager, analytics platforms).
• Creative mindset with excellent copywriting and storytelling skills.
• Ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Photography/videography editing knowledge is a plus.

What We Offer

• Competitive salary of  AED 6,000 – 7,000  per month.
• Dynamic, creative, and growth-oriented work environment.
• Full employee benefits as per UAE labor law.
• Opportunities to experiment with fresh ideas and trends.

How to Apply

Please send your CV and links to previous social media work or campaigns to hr@jays.ae with the subject line  “Application – Social Media Marketing Specialist (Abu Dhabi) .

• Job Type: Full-time