Social Media Marketing Specialist

Job Description:

We are a Software Company looking to expand our digital team by hiring a highly creative and skilled Social Media Specialist to lead the company’s online presence across platforms and drive authentic, organic growth.

You will work closely with cross-functional teams to create strategic content, build a consistent brand identity, and manage communication with target audiences.

The ideal candidate combines strong content creation skills with platform expertise, has knowledge of software and hardware, and a results-driven mindset.

Key Responsibilities:

• Content Creation & Management
• Write various types of content: social media posts, ads, website copy, company profiles, and simple articles.
• Create engaging formats: Reels, Carousels, Threads, Polls, Stories.
• Design visuals using Canva or coordinate with a designer.
• Build and manage a monthly content calendar.
• Platform & Account Management
• Create and manage business accounts on: Facebook, Instagram, LinkedIn, X (Twitter), and Google Business Profile.
• Set up bios, links, profile assets, and CTAs as needed.
• Engagement & Organic Growth
• Schedule posts using Meta Suite, Buffer, or similar tools.
• Respond to comments and direct messages.
• Execute growth strategies (follow/unfollow, outreach, community interaction).
• Drive consistent, unpaid audience growth.
• Strategy & Consistency
• Align content across platforms while adapting style per channel.
• Maintain a unified brand voice and identity.
• Analytics & Reporting
• Prepare weekly performance reports, including:
• • Follower growth
• • Engagement rate
• • Top-performing posts
• • Recommendations for improvement
• Platform Expansion
• Explore new or regional platforms based on campaign goals or audience relevance (e.g., TikTok, Snapchat, Gulf/African platforms).

Required Qualifications:

• Minimum 1 year of experience in social media management.
• Strong writing skills in both Arabic and English.
• Familiarity with scheduling tools (e.g., Meta Suite, Buffer) and basic analytics.
• Ability to manage multiple platforms with creativity and consistency.
• Energetic, organized, self-motivated, and up to date with digital trends.
• Knowledge in software and hardware, or proven interest in IT-related fields.

To Apply:

Send your CV or LinkedIn profile to: info@awsgulf.com